AI is the next tool that "moves people's hearts" and will excite people all over the world with next-generation content - Interview with Sara Just

What do you think about the current next-generation technology field, especially virtual humans and generative AI?

Giusto Sara (hereinafter Sara): I think AI has made creators all over the world faster to produce content. It's the same at Aww. When imma-chan started, we mainly used CG to produce and create content centered on virtual human storytelling, but in recent years we have been using AI in all kinds of ways. For example, we plan to use AI to reduce the time it takes to create CGI characters by about 70%. Considering that most CG companies have done it completely manually and it takes a long time, it's really revolutionary in a good sense that "we can produce content faster!" It's really amazing that we can now create something so quickly, but I feel like we haven't caught up yet with "what" and "why" to create it.

I see a lot of AI content, such as generative AI, on a daily basis, but I think there is still a lot of content that is aimed at using new technology.

In the first place, the meaning of creation comes from the human desire to communicate something to someone and connect with them. After all, humans want to express themselves and connect with others. To achieve this, as Aww's CEO Moriya always says, it has to be something that "moves the heart." Move people's hearts. It can be pictures, cameras, CG, or perhaps AI next.

Emotionally moving content made possible by AI

What kind of appeal do you want to deliver through your company's projects and services and solve the problems?

Sara: I want virtual humans like imma to continue to create content that moves the heart, using AI as a tool. I think virtual humans can create connections between people by creating a large amount of next-generation content and exciting people all over the world. This is something that they can do because they have a realistic appearance and exist on the border between reality and virtuality.

As our next project, we plan to launch an interactive AI virtual human. This is a virtual human that uses audio and video models to generate natural expressions, movements, and voices that enable natural conversations with users. In a sense, it will be possible for users and virtual humans to connect in real time through AI.

First, we will develop it from a fan business perspective of a globally active virtual human star, and then through collaboration with other companies through our MASTER MODEL®, we hope to expand the possibilities of conversational AI virtual humans in various business scenes, such as entertainment, education, and customer service.

Future outlook ▶︎
Using AI as a tool to create content that moves the heart Expand the possibilities of virtual humans in the business aspect as well

https://aww.tokyo/

Profile

◉ Sara Giusto

Aww Inc Producer

Multilingual, she is involved in projects that cross cultural boundaries, such as art, culture, and diversity, and produces Aww's virtual humans, including "imma." She also leads PR and partnerships for overseas projects and has given lectures at MIT, Vogue, and WITNESS.