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2023 is a year of “challenge” to integrate with reality
Creating new entertainment with IEO
The important thing when applying technology is to make people's lives more comfortable. Give users fun with new entertainment unique to the Web 3.0 area.
Last year, Japan announced its commitment to Web 3.0, and at the same time there were many new cases of handling crypto assets.
In addition, there were several implementations and announcements of IEOs in which crypto asset exchanges examine, sell, etc. and support project financing. Coinbook, a domestic crypto asset exchange that promotes ``Web3.0 x Entertainment,'' is one of them.
Yasushi Akimoto, who has produced AKB48 groups and Sakamichi groups, has been invited as general producer to announce the implementation of an IEO for the utility token Nippon Idle Token (NIDT), a project aimed at creating a new female idol group.
Shusaku Fujino is at the forefront of IEO. Utilizing the experience of leading business at a major overseas crypto asset exchange, he will work on creating a new entertainment economic zone that fuses the real world and Web 3.0.
Fujino: Last year, the Japanese government clearly stated in its so-called ``robust policy'' that it would create an environment for Web 3.0, NFTs, the Metaverse, etc., and various ministries and agencies have begun considering this.
First of all, the environment for companies to hold and invest in tokens, especially the tax system and laws, will be improved, which will lead to the acceptance of corporations and entrepreneurs promoting Web 3.0-related businesses overseas, and an increase in the number of domestic startup companies. The entry of major domestic companies into the market will also accelerate. Under such an environment, by bringing into the market users who have not been exposed to the world of Web 3.0 until now, Web 3.0 will finally begin to spread in Japan. As examples of NFT, DAO, Metaverse, etc. have been accumulating, standardization of initiatives and mechanisms will likely progress in the future.
What I would like to focus on is how to realize collaboration with existing businesses and the real world, including Web 2.0. We hope that a business based on actual demand will be launched while taking advantage of the advantages of Web 3.0.
I think 2023 will be a year of "challenge" to integrate with reality. I will continue to take on many challenges so that years from now, I won't have any regrets about not having tried at that time.
In 2022, there were a number of events that greatly shook the credibility of the market itself, such as the collapse of stablecoins, the bankruptcy of major exchange companies, and damage from hacking. Furthermore, although there may be a temporary recovery in market conditions in 2023, we believe that overall market conditions will continue to be sluggish.
Despite this environment, we are hearing relatively positive opinions in Japan, due to expectations for tax reform and strong IEO results. Many of Japan's first Web 3.0 services and tokens will be created this year, and it is expected that more companies will enter these services.
coinbook has started accepting applications to purchase Nippon Idol Token (NIDT) issued by Overs Co., Ltd. through IEO from March 29, 2023. Through this token, I would be happy if we could create an economic zone that supports idol culture with love, and create a world where fans can be happy.
We are a company founded on the theme of how we can contribute to the world of entertainment by utilizing blockchain. We are grateful for the opportunity to continue to participate in initiatives that pursue new entertainment, and we look forward to working with everyone involved to create a variety of products.
◉Shusaku Fujino
At FamilyMart, he was involved in M&A business strategies and projects, as well as building payment business schemes using gift certificates, prepaid cards, and other gift certificates (including electronic money). After that, he became the COO of the Japanese subsidiary of OK Coin, one of the world's three largest crypto asset exchanges. Registration as a crypto asset exchange operator - Development and operation of services utilizing blockchain. In 2021, ORADA was established to develop and operate the NFT marketplace. We are currently supporting the development of new businesses using blockchain for a wide range of companies, from major companies to startups. In 2022, became COO of coinbook Co., Ltd., a cryptocurrency exchange company.
Expert opinion: “I want to hear what this person has to say right now” — Shusaku Fujino
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