Spreading the use of NFTs by companies and governments through "token graph marketing" - Interview with Daisuke Tokunaga of SUSHI TOP MARKETING Co., Ltd.

2025/03/28 11:23 (Updated 2026/06/04 16:13)
Editors of Iolite
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企業や行政によるNFTの活用「トークングラフマーケティング」を広める SUSHI TOP MARKETING 徳永大輔インタビュー

What is Token Graph Marketing?

Please tell us about your company's business.

Daisuke Tokunaga (hereinafter, Tokunaga): Our vision is to "create a culture of token graph marketing" using NFTs, and we are involved in planning NFT distribution and providing marketing support.

What is token graph marketing?

Tokunaga: NFT ownership history is visualized on the blockchain, and marketing activities can be carried out based on that ownership information.

Token graph marketing is when companies and local governments use NFTs to understand users' ownership information and select the optimal marketing method based on the users' preferences. So you're using NFTs to understand your customers better than ever before and implement effective marketing measures.

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Iolite Vol.20

July 2026 issueReleased on 2026/05/29
Interview Michael Shaulov, CEO & Co-Founder of Fireblocks Marcus Infanger, SVP of RippleX PHOTO & INTERVIEW Ryoko Yonekura Special Features "The Future of Payments: Beyond the Gateway" "Innovation Without Taboos: The Dual-Use Shockwave" "The Future of Humanity Expanded by BMI: The 'Sixth Sense' Stemming from Brain-Computer Interface Devices" [Dialogue Series] The NISHI Talk: Crypto Conversations"The 'True Decentralization' of DeFi and the Challenges Facing the Crypto Industry" Kasou NISHI × Yoshihiko Uchida Series Tech and Future by Toshinao Sasaki... and more.