Spreading the use of NFTs by companies and governments through "token graph marketing" - Interview with Daisuke Tokunaga of SUSHI TOP MARKETING Co., Ltd.

2025/03/28 11:23 (Updated 2025/08/01 17:00)
Editors of Iolite
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企業や行政によるNFTの活用「トークングラフマーケティング」を広める SUSHI TOP MARKETING 徳永大輔インタビュー

What is Token Graph Marketing?

Please tell us about your company's business.

Daisuke Tokunaga (hereinafter, Tokunaga): Our vision is to "create a culture of token graph marketing" using NFTs, and we are involved in planning NFT distribution and providing marketing support.

What is token graph marketing?

Tokunaga: NFT ownership history is visualized on the blockchain, and marketing activities can be carried out based on that ownership information.

Token graph marketing is when companies and local governments use NFTs to understand users' ownership information and select the optimal marketing method based on the users' preferences. So you're using NFTs to understand your customers better than ever before and implement effective marketing measures.

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Iolite Vol.16

November 2025 issueReleased on 2025/09/30
Interview with Iolite FACE vol.16, concon Inc. CEO Fumiyoshi Takahashi PHOTO & INTERVIEW: Takanori Kataishi Feature: "2026: Abnormal Adoption Frontlines!!" "Prepare for Bitcoin's Golden Month" "Three US Bills: Promoting Innovation or Preventing Surveillance? A Major Restructuring of US Crypto Policy: What Does the Three Major Bills Paint for the Future?" Crypto Journey: "The Crypto Industry's 'Shadow Guardian' Sees Global Security Transformation" Interview with Hacken CEO Dima Budrin Series: "An Expert's Perspective on the Fluctuating Cryptocurrency Market" Virtual Nishi Series: Tech and Future: Toshinao Sasaki, etc.