Spreading the use of NFTs by companies and governments through "token graph marketing" - Interview with Daisuke Tokunaga of SUSHI TOP MARKETING Co., Ltd.

2025/03/28 11:23 (Updated 2026/06/04 16:13)
Editors of Iolite
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企業や行政によるNFTの活用「トークングラフマーケティング」を広める SUSHI TOP MARKETING 徳永大輔インタビュー

What is Token Graph Marketing?

Please tell us about your company's business.

Daisuke Tokunaga (hereinafter, Tokunaga): Our vision is to "create a culture of token graph marketing" using NFTs, and we are involved in planning NFT distribution and providing marketing support.

What is token graph marketing?

Tokunaga: NFT ownership history is visualized on the blockchain, and marketing activities can be carried out based on that ownership information.

Token graph marketing is when companies and local governments use NFTs to understand users' ownership information and select the optimal marketing method based on the users' preferences. So you're using NFTs to understand your customers better than ever before and implement effective marketing measures.

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Iolite Vol.21

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MAGAZINE

Iolite Vol.21

September 2026 issueReleased on 2026/07/30
Interview Richard Teng, Co-CEO, Binance Taisuke Isono, Head of Nikko Open Innovation Lab & DeFi Technology Department, SMBC Nikko Securities Inc. Hiroshi Kamiwaki, Director & Head of Crypto Asset Finance Business, Fintertech Co., Ltd. PHOTO & INTERVIEW Yusaku Nakano Feature Story: "Survival Strategies for Crypto Exchanges — The New Order Post-FIEA Transition" Interview Tomoyuki Isaka, President & Representative Director, CEO, Coincheck, Inc. Takaaki Fujiwara, Executive Vice President & Director, Mercury Inc. [Dialogue Series] The NISHI Talk: Crypto Conversations "Social Implementation Beyond Merely Holding Bitcoin" Kasou NISHI × Rintaro Kawai, President & Representative Director, ANAP HOLDINGS Co., Ltd. Series: Tech and Future Toshinao Sasaki ...and more