Spreading the use of NFTs by companies and governments through "token graph marketing" - Interview with Daisuke Tokunaga of SUSHI TOP MARKETING Co., Ltd.

2025/03/28 11:23 (Updated 2025/08/01 17:00)
Editors of Iolite
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企業や行政によるNFTの活用「トークングラフマーケティング」を広める SUSHI TOP MARKETING 徳永大輔インタビュー

What is Token Graph Marketing?

Please tell us about your company's business.

Daisuke Tokunaga (hereinafter, Tokunaga): Our vision is to "create a culture of token graph marketing" using NFTs, and we are involved in planning NFT distribution and providing marketing support.

What is token graph marketing?

Tokunaga: NFT ownership history is visualized on the blockchain, and marketing activities can be carried out based on that ownership information.

Token graph marketing is when companies and local governments use NFTs to understand users' ownership information and select the optimal marketing method based on the users' preferences. So you're using NFTs to understand your customers better than ever before and implement effective marketing measures.

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Iolite Vol.17

January 2026 issueReleased on 2025/11/29
Interview with Andrea Baglioni, Head of Capital, Solana Foundation, Iolite FACE Vol. 17 PHOTO & INTERVIEW: Hiroaki Miyata Features: "How to Attend International Conferences" and "Predicting 2026: A Map of the Future of Crypto Assets at a Crossroads" Crypto Journey: "From FASTNAIL to a DAT Company: Convano's Financial Strategy for Holding 21,000 BTC" Interview with Taiyo Azuma, Director of Convano Inc. Series: "An Expert's Perspective on the Fluctuating Crypto Asset Market" by Kasou Nishi Series: Tech and Future by Toshinao Sasaki, etc.