How should we live in our troubled 40s? | Editor's Recommended Latest Books Vol.7

In an era where trends change so quickly, how can we survive and fight in the business world? The answer may be in a book.

Businessmen sometimes get lost in how to approach their work and think about their own lives. Whether they want to absorb excellent techniques and know-how to achieve results at work or to improve their own lives, someone's writings should give them a hint.

The title of the book introduced this time, "How to Quit Your Job," is shocking, but the contents shed light on what you can "gain" by quitting your job. What to throw away and what to gain. Maybe life is always like that.

1. How to quit your job

Are you dragging your feet doing a job that doesn't excite you?

【Review】
A book by popular TV writer Osamu Suzuki.

The term "soft old people" became popular after this book was published. It refers to people in their 40s who think they are summarizing the opinions of the younger generation without hurting the pride of the older generation, but end up looking like "old people who are a nuisance" to the younger generation.

This book looks squarely at the "walls" that people in their 40s who have gained work experience and achieved a certain level of status encounter, and summarizes the author's thoughts on what to prioritize and how to act in their short lives.

How should we live our lives from now on, facing heart-wrenching worries such as "success in life is lonely" and "there are people who can replace you" head-on?

This book does not only apply to the special profession of TV writer, but also makes us think about universal worries that resonate with many people in their 40s and how to deal with them.

Recommended to ▶︎
Those in their 40s and 50s wondering how to live their lives from now on

Buy "How to Quit Your Job" here

2. Break through the 1 billion yen sales barrier! Sales DX Strengthening Guide

A book for small and medium-sized businesses aiming to digitalize their sales

【Review】
This book systematically explains the marketing and sales guidelines necessary for small organizations aiming to surpass the 1 billion yen barrier in sales of 300 million or 500 million yen.

This book argues that in order for a small organization to aim for 1 billion yen in sales, it is necessary to start by changing "sales activities close to receiving orders."

The author is the CEO of Kairos Marketing, which develops the SFA (sales force automation) and MA (marketing automation) tool "Kairos."

The main content is about strengthening inside sales through digital transformation and how to use the tools, so the target readers are organizations that have previously focused on field sales.

The book systematically explains in easy-to-understand language the mindset and preparations necessary for actually transforming into digital transformation, as well as the know-how for building an organization.

Recommended to ▶︎
Organizations that want to advance sales digital transformation in the future

Click here to purchase "Break through the 1 billion yen sales barrier! Sales DX Strengthening Guide"

3. The Law of Brand Switching

Why do customers buy the product?

【Review】
The title of this book, "brand switching," refers to purchasing behavior in which consumers switch from a particular brand they have been purchasing to another brand in a particular category.

The difference between "selling products" and "unselling products" in the world is whether the force that induces this brand switching is strong or weak, and this book carefully analyzes the know-how for inducing brand switching and the psychology of buyers.

Although the term "brand" is used, the contents of this book apply to all products, including everyday items such as shampoo.

The author is an EC strategy consultant who has worked with over 200 brands, and teaches cutting-edge EC strategies with real-life examples and his thoughts.

Recommended to ▶︎
Those who aims winning customers in the e-commerce market

Click here to purchase "The Law of Brand Switching"

4. CHANGE Seven strategies to make a change

【Review】
How do we spread new ideas and innovations? What is the power that brings about innovative thinking and creativity? These questions are answered in this book by Damon Centra, a professor of communication, sociology, and engineering at the University of Pennsylvania and a leading researcher in social networks and behavior change.

This book teaches universal laws derived from academic research rather than business know-how based on specific cases.

Along with the latest findings that overturn common sense that seems correct at first glance, such as "influencers cannot bring about change" and "it is a mistake to communicate with more people faster," this book explains what happens when innovations spread and change society.

Recommended to ▶︎
Those who want to learn how innovation spreads as part of your education

Click here to purchase "CHANGE Seven strategies to make a change"

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