[NEW] NIKE teams up with EA SPORTS for sports video games

Nike's digital division, NIKE Virtual Studio, and EA Sports, the sports brand of EA (Electronic Arts), a major American computer game company known for "FUFA" and "Madden NFL," announced a partnership on the 1st.

Nike will provide digital content to EA Sports from its Web 3.0 platform ".Swoosh."

Through this partnership, .Swoosh members and EA Sports players will be able to express their individuality through gameplay.

They also said that it will be possible to create new immersive experiences in EA Sports games. Specifically, .Swoosh's virtual creations will be turned into games by EA Sports, providing each member and player with a unique opportunity to express themselves and demonstrate their creativity.

"Nike and EA Sports share a commitment to innovation, creativity and excellence, so we're excited to partner with them to deliver amazing new experiences to the DotSwash community and EA Sports' massive fanbase," said Ron Faris, GM of Nike Virtual Studio.

Andrea Hopelain of EA Sports added, "All of us at EA Sports are committed to leading the next evolution of sports fandom. Our new collaboration with our longtime partner, Nike, sits at the intersection of innovation, sports and culture."

The DotSwash and EA Sports initiative will be announced in the coming months.

The platform was announced in November last year, and membership registration is currently not available in Japan.

Reference:Announcement
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