[NEW] NIKE teams up with EA SPORTS for sports video games

2024/08/09 09:13 (Updated 2025/02/05 17:09)
Editors of Iolite
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[NEW] NIKE teams up with EA SPORTS for sports video games

NIKE Virtual Studio teams up with EA Sports

Nike's digital division, NIKE Virtual Studio, and EA Sports, the sports brand of EA (Electronic Arts), a major American computer game company known for "FUFA" and "Madden NFL," announced a partnership on the 1st.

Nike will provide digital content to EA Sports from its Web 3.0 platform ".Swoosh."

Through this partnership, .Swoosh members and EA Sports players will be able to express their individuality through gameplay.

They also said that it will be possible to create new immersive experiences in EA Sports games. Specifically, .Swoosh's virtual creations will be turned into games by EA Sports, providing each member and player with a unique opportunity to express themselves and demonstrate their creativity.

"Nike and EA Sports share a commitment to innovation, creativity and excellence, so we're excited to partner with them to deliver amazing new experiences to the DotSwash community and EA Sports' massive fanbase," said Ron Faris, GM of Nike Virtual Studio.

Andrea Hopelain of EA Sports added, "All of us at EA Sports are committed to leading the next evolution of sports fandom. Our new collaboration with our longtime partner, Nike, sits at the intersection of innovation, sports and culture."

The DotSwash and EA Sports initiative will be announced in the coming months.

The platform was announced in November last year, and membership registration is currently not available in Japan.

Reference:Announcement
Image: Shutterstock

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Iolite Vol.15

September 2025 issueReleased on 2025/07/30
Interview Iolite FACE vol.15 Avery Chin, co-founder and CEO of Aptos Labs PHOTO & INTERVIEW Tester Special feature: "How to master workplace relationships! Using MBTI", "Riding the waves of the 'first year of AI agents'!", "Is Bitcoin the savior of companies? The forefront of treasury strategies", "Management strategies learned from villains" Crypto Journey: "The intersection of Web 3.0 and social contribution" Interview with Gracie Chen, CEO of Bitget Series: "Expert perspectives on interpreting the fluctuating cryptocurrency market" Virtual NISHI Series: Tech and Future Toshinao Sasaki, etc.