On the 15th, RIZAP announced that it has collaborated with HashPalette to jointly launch the "Workout to Earn" product to build a Web 3.0 healthcare ecosystem.
The project is aiming for a release in 2024.
As the background to the collaboration, RIZAP explained that it felt that the recent trends of Web 3.0 and "X to Earn" could be a way to motivate people to take action for health and self-realization in a way that is different from RIZAP's previous business.
By utilizing RIZAP's brand and the know-how it has cultivated to make people healthy, it saw the possibility of creating a new form of Web 3.0 healthcare ecosystem, which led to its collaboration with HashPalette to enter the Web 3.0 field.
This product will be developed and provided by HashPalette, and will be built on the company's NFT-specialized blockchain "Palette". RIZAP will supervise the product and provide marketing support, and is considering collaborating with various services provided by the company in the future.
In addition, HashPalette's parent company, HashPort, will act as a token economic advisor and provide support in building an organic token ecosystem that utilizes SBT, NFT, and crypto assets (virtual currencies).
At this time, GameFi plans to release products called "Move to Earn" and "Workout to Earn" that aim to maintain and improve users' motivation to improve their health. As a further expansion, they are also considering promoting the issuance of "Healthcare Trust" using SBT.
According to RIZAP, Healthcare Trust refers to a token that records various health-related information, including the results of users' health promotion activities, on the blockchain.
In addition, Healthcare Trust will rank up according to the results of health activities, and users will be able to receive various benefits according to the rank of their trust.
In the future, they plan to expand user benefits by collaborating with services provided by RIZAP and multiple companies and services.
Reference: RIZAP
Image: RIZAP press release
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