[NEWS] Royal HD to open "Web 3.0 Tempura Specialty Store" in Kinshicho

On the 10th, Royal Holdings announced that it will open "TEN Labo" in Kinshicho on the 27th of this month as a DX store that challenges structural issues in the restaurant industry with "tempura x Web 3.0 x AI".

At TEN Labo, as part of the "Favorite Tempura Experience", customers will hold their membership card NFT over the tablet installed at each seat, which will then become a tablet with special functions.

By inputting information about allergies and disliked ingredients in advance, customers will be able to enjoy tempura in a safe and stress-free environment. In addition, it is possible to create menus that you usually order, and you can also experience things like digital bottle keeping.

Royal Holdings says that by providing these new services, it will be possible to give customers a sense of exclusivity and experience value.

In its "Mid-term Management Plan 2022-2024", the company has been working to "improve the profitability of existing businesses" and "create strategic businesses" with the vision of "providing food and hospitality that is not bound by time or place".

This DX restaurant will introduce an incentive design using tokens as a new business model initiative in the restaurant industry.

This will increase the motivation of participants, realize a community business that integrates the industrial structure of "customers," "stores/employees," and "producers," and is expected to further improve services.

Specifically, customers themselves can connect with stores and producers through tablets that have become customer-only through NFTs, and obtain tokens through various contribution actions.

Customers can earn incentives by holding and collecting tokens. In addition, producers can earn tokens when they are evaluated by customers through "likes."

By providing incentives to producers, it seems that they believe that it will increase their motivation to supply ingredients that meet customer expectations, such as providing good ingredients, environmentally friendly ingredients, and carefully selected ingredients, which will further increase the value of the store.

In addition, employees can earn tokens by being evaluated by customers. By taking such a mechanism, it will also encourage employees to work more and improve service levels.

As part of this initiative, AI technology will be used to automate indirect tasks such as ordering ingredients and creating employee work schedules, creating an environment where employees can focus on cooking and serving customers. The aim is to improve productivity and work style reform in the restaurant industry by enhancing the experience value of customers.

The membership card NFT will be issued free of charge only to participants who meet certain conditions, such as introductions and confirmation of store visits.

In addition, contribution point tokens will be issued to participants who make useful contributions to the community. These contribution point tokens cannot be traded on the secondary market.

Reference: Press release
Image: Royal HD Press release