NFT Media’s Origin Story: Building a Platform Where Effort is Rewarded

We at NFTMedia, Inc. are working to spread the potential and value of NFTs to society and create a world where efforts are properly evaluated, with the mission of "connecting the world and maximizing possibilities." In this series, we will deliver to our readers our knowledge as a specialized media on the latest trend information, use cases, and industry prospects in the NFT/Web 3.0 field.

In this first installment, we will introduce the background and philosophy behind the creation of NFT Media, an NFT-specialized media, and our vision for the future.

NFTMedia, Inc. is a company that operates NFT Media, one of the largest NFT-specialized media in Japan. The media was founded in July 2021 and incorporated in May 2024. Our activities are based on two pillars: a "media business" that focuses on disseminating information about NFTs, and an "NFT business support business" that supports corporate NFT businesses. Through these businesses, we are working to popularize and raise awareness of NFTs through a variety of approaches.

Why NFTs?

I became interested in NFTs in the spring of 2021, when I saw the shocking news that a digital image of a pair of shoes priced at 1.4 million yen sold out in just nine minutes. I started to get interested in NFTs because of the question, "Why does a mere image have such value?" I felt that the "secondary distribution" mechanism of NFTs had great potential.

In the traditional distribution system, for example, when a book or painting is resold, the profits are not returned to the author. However, with NFTs, blockchain technology makes it possible to track transaction history, and a system can be realized in which a certain amount of compensation is returned to the author even in the case of secondary distribution. I was convinced that this was an innovative technology that would create a "world where hard work is rewarded," and decided to start a business related to NFTs.

Initially, I was planning to run an NFT marketplace business, but I realized that there was not enough information about NFTs in the first place to convey and help many people understand the appeal of NFTs, so I decided to switch to a media business, which is where I am today.