[NEWS] Hakuhodo Key3 launches co-creation product development solution "New! Product Development"

Hakuhodo Key3 announced on the 9th that it has begun offering "New! Product Development" as a co-creation product development solution between companies and customers. It explains that this will allow companies to use this service as a new research and product development method and an engagement measure with loyal customers.

According to the announcement, "New! Product Development" will provide several individual solutions. It will develop solutions in collaboration with AstarGames, which develops games on AstarNetwork, a public blockchain from Japan, and Gaiax, which promotes DAO.

Hakuhodo Key3 points out that the life cycle of services and products provided by companies is becoming shorter than ever before due to rapid technological evolution and changes in lifestyle. It also states that there are signs of change in the one-way economic activity in which companies develop products and services and consumers consume them.

In light of this situation, Hakuhodo Key3 believes that in the coming Web 3.0 era, "it will be an era in which companies and consumers will co-create products and services and sell them together," and has developed a solution to implement this in corporate activities.

By using this solution, they explain that by involving customers in the product development process, from idea development to research, concept formulation, product development, release and sales, it is possible to develop businesses and products that better reflect the needs of society and consumers.

In addition, by involving customers in the process after release and sales, such as marketing and sales promotion measures, more effective measures can be developed.

▶Image of "New! Product Development"

In addition, AstarGames' solution, which is the first in the "New! Product Development" series, plans to provide a new product development DAO solution that utilizes the company's experience in designing, developing and operating Web 3.0 services and games.

By utilizing this solution and incorporating elements of gamification into product development, they will provide an experience where customers can participate in product development while having fun.

In addition, Gaiax, which is the second in the series, will provide consulting and onboarding services to companies interested in product development DAO.

They will support onboarding for companies that want to introduce product development DAO, from designing marketing and business strategies to formulating projects and planning PoC measures.

Hakuhodo Keithley was launched in December last year by Hakuhodo and Aster Network founder Sota Watanabe. In March this year, the company began offering "wappa" as a wallet service for businesses.

Since then, Calbee and others have been running a new experience program using wappa called the "NFT Chips Campaign."

Reference:Announcement
Image: Hakuhodo Keithley