NFTs are increasingly being used in the marketing field
What do you think about the current state of the Web 3.0 field?
Yasuo Tezuka (hereinafter, Tezuka): At the beginning of 2024, a Bitcoin spot ETF was listed in the United States, and recently an Ethereum spot ETF was also listed, which greatly increased the asset value and recognition of cryptocurrencies worldwide. In addition, in Japan, tax reforms for corporations have been implemented, and the Web 3.0 business environment is being developed, making it one of the world's leading Web 3.0 business environments.
Against this background, companies' efforts toward Web 3.0 have become more active since 2024. In particular, since it is easy for companies to use NFTs for business purposes, an increasing number of companies are working on measures to utilize NFTs, mainly in the marketing field.
Typical use cases include the use of NFTs in fan marketing, such as in support activities, and in the regional revitalization field, such as digital stamp rallies using NFTs that utilize local tourist resources and specialty products. Recently, NFTs have also been used in the field of internal marketing, where they are distributed within the company to increase employee satisfaction and engagement.
On the other hand, there are many issues where people are so focused on the novelty of NFTs that they end up just distributing them, and do not see any concrete results afterwards. In order to solve these issues, we believe it is important to build a system for "utilizing" NFTs that goes beyond distribution and creates continuous communication with users.
Making Web 3.0 and NFTs "Easy"
What kind of appeal do you want to deliver through your projects and services, and what do you want to achieve?
Tezuka: For many companies and consumers, Web 3.0 services are often perceived as "difficult and difficult to use."
Cryptolier aims to provide Web 3.0 services that are "easy for anyone to use," and each service is highly praised for its excellent UI/UX.
Cryptolier's "MintMonster" is a product designed to eliminate the "difficulty" of Web 3.0 and allow companies and consumers to experience Web 3.0 "easily."
"MintMonster" is a platform that enables companies to easily and quickly use NFTs for business purposes. It not only allows you to easily distribute and receive NFTs, but also maximizes the results of business use of NFTs with a variety of functions for utilizing NFTs and management functions that allow detailed measurement of the effectiveness of measures.
We want to help many companies take their first steps toward using Web3.0 and NFTs for business purposes through the distribution and use of NFTs.
Future outlook ▶︎ It is important to build a system for "utilizing" NFTs Cryptolier maximizes the results of business use of NFTs
He founded Jena Inc. in 2006 and left the company after its M&A with Money Forward Inc. in 2021. He is currently the CEO of Cryptolier Inc., which develops Web3 business for corporations and was established in 2023, and serves as an officer and advisor for several startups. Cryptolier Inc. provides the product "MintMonster" that enables easy and quick use of NFTs for business purposes, and aims to popularize the use of Web3 in companies.
MAGAZINE
Iolite Vol.11
January 2025 issueReleased on 2024/11/28
Interview Iolite FACE vol.10 David Schwartz, Hirata Michie
PHOTO & INTERVIEW Nakamura Shido
Special feature: "Unlocking the Future: The Arrival of the AI Era," "The Ishiba Cabinet is in chaos with hopes and fears intersecting. What will happen to Japan's Web 3.0 in the future?" "Learn about the tax knowledge necessary for cryptocurrency trading! Explaining the basics and techniques that can be used even now"
Interview: SHIFT AI Kiuchi Shota, Digirise's Chaen Masahiro, Bybit's Ben Zhou, Monex Group Inc.
Zero Office Head/Monex Crypto Bank Bandai Atsushi and Asami Hiroshi, Kaoria Accounting Office Representative and Active Tax Accountant Fujimoto Gohei
Series Tech and Future Sasaki Toshinao...etc.
MAGAZINE
Iolite Vol.11
January 2025 issueReleased on 2024/11/28
Interview Iolite FACE vol.10 David Schwartz, Hirata Michie
PHOTO & INTERVIEW Nakamura Shido
Special feature: "Unlocking the Future: The Arrival of the AI Era," "The Ishiba Cabinet is in chaos with hopes and fears intersecting. What will happen to Japan's Web 3.0 in the future?" "Learn about the tax knowledge necessary for cryptocurrency trading! Explaining the basics and techniques that can be used even now"
Interview: SHIFT AI Kiuchi Shota, Digirise's Chaen Masahiro, Bybit's Ben Zhou, Monex Group Inc.
Zero Office Head/Monex Crypto Bank Bandai Atsushi and Asami Hiroshi, Kaoria Accounting Office Representative and Active Tax Accountant Fujimoto Gohei
Series Tech and Future Sasaki Toshinao...etc.