Shaping Japan's Future Through Unique BCG Experiences — An Interview with Hironobu Ueno

2024/10/03 17:40 (Updated 2026/06/04 18:52)
Editors of Iolite
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BCGならではの体験で日本の未来を牽引ー上野広伸インタビュー

BCG is more likely to cross the chasm

What do you think about the current state of the Web 3.0 field?

Hironobu Ueno (hereinafter Ueno): The current state of the Web 3.0 field in Japan seems to be not yet been able to cross the chasm. I think that in order to cross the chasm, we need content that attracts many people and an impressive and easy-to-use UX. Of course, double jump.tokyo (DJT) is also working hard every day to create such content and UX.

Looking at the world as a whole, web-based blockchain content that works seamlessly within the Telegram app is attracting a lot of attention. The most popular of these, the point-earning content called "Hamster Combat," has 300 million users and 50 million DAU. There is a bias in the countries where it is used and it is possible that the trend is temporary, but it can be said that it has already begun to cross the chasm globally. The possibility of crossing the chasm all at once in the near future is increasing, so I think it is important for business to stay out at sea so that we can ride the big waves well.

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