Interview with Jangdeok Ko - NFTs add new value to existing industries. What is SBINFT's perspective on social adoption?

SBINFT operates the SBI Group's NFT marketplace "SBINFT Market." Recently, the company has partnered with Loyalty Marketing Co., Ltd., which operates the common point service "Ponta," to enable users to accumulate Ponta points and use those points to purchase NFTs, and is working to popularize NFTs in society.

In addition to providing a secondary distribution market, the company is also working on the marketing platform "SBINFT Mits" that utilizes NFTs, and is focusing on supporting companies that are looking to utilize NFTs.

How does Mr. Taka, who leads SBINFT, view the current state of Web 3.0 and NFTs, and what value are they trying to deliver to the world?

How do you view the current Web 3.0 field?

Jangdeok Ko (hereinafter, Ko): The NFT field, which had been stagnant for a while after the bubble of 2021 subsided, has seen various cases emerge since the second half of 2023. In particular, there are an increasing number of cases where users can easily understand NFTs, such as major game makers using NFTs in blockchain games and Web 2.0 companies using NFTs to launch new loyalty programs.

On the other hand, there are many cases where NFTs are issued and distributed, but no further experience or value is provided, and it seems that the added value that should be shown is not being found. For companies that have adopted NFTs, we believe that it is important for them to clearly understand why they are using NFTs and use this to improve customer engagement in order to differentiate themselves from other companies.