In the so-called Web 2.0 world, SNS has not only made remarkable progress, but has also been used as an important tool. In the Web 3.0 realm, SNS also plays an important role in creating connections, and various services have various personalities and functions. Until now, SNS has managed user data by major companies, but in the Web 3.0 worldview, it is fundamental that individuals own and manage their own data.
In Japan, one well-known Web 3.0 SNS is "Yay!" provided by Nanameue Co., Ltd. Yay!, which has the concept of "a place for everyone" and is being developed as a "virtual world" used by over 8 million people. Nanameue is aiming to conduct an IEO of its own cryptocurrency "YAY" in order to build an economic sphere that utilizes tokens and NFTs on Yay!.
Expectations are high for the future of Yay!, but how does Takahiro Ishihama, the head of the service, view the current Web 3.0 realm? We also interviewed him about the future of Yay!.
What do you think about the current state of the Web 3.0 field?
Ishihama Takahiro (hereinafter, Ishihama): I believe that use cases that will involve many people will soon emerge. Until now, DeFi, infrastructure, and entertainment have each been in a separate state, and each has been making its own improvements and trial and error. As a result, although progress has been made in each field, new use cases that can be considered as a whole have not yet emerged, and I think that the bull market in the first half was only boosted by the halving and ETFs.
An advanced mix of entertainment and finance
What kind of appeal do you want to deliver through your company's projects and services, and what do you want to achieve?
Ishihama: Essentially, I think the final image is something like the Pokemon card ecosystem, where there are resellers who trade and arbitrage cards, while there is also a mass layer who plays card games, and while these have a mutually positive influence, they are wrapped in the wonderful IP of Pokemon to form a single ecosystem. Web 3.0 can strengthen the financial part, so if we can mix entertainment in a sophisticated way and connect different players to create a neat ecosystem, we should be able to create a wonderful experience.
Yay!, which we are working on, has a user base of over 8 million people and over 90,000 different communities, and many users use it on a daily basis. On top of that, we will adopt a structure that separates the roles of investors and users to mix in the financial part of Web 3.0.
Future outlook ▶︎
Aiming to create a unique user experience to realize the fusion of Web 3.0 and finance
Profile
◉ Takahiro Ishihama
CEO of Nanameue Co., Ltd.
Founded Nanameue Co., Ltd. in May 2013. Worked in the SNS field with the theme of "science of connection." In January 2020, released "Yay!", a virtual world where anyone can be themselves, with the concept of "a place for everyone." In April 2022, the company completed Series B funding of a total of 1.6 billion yen. By building an economic sphere using tokens and NFTs on Yay!, we will create a new place in the Web 3.0 era and lead the democratization of social media in Japan.
