Web3.0Finance & EconomyAI

Evolving marketing methods and the latest trends driven by AI and Web 3.0

2024/10/21 14:23 (Updated 2025/04/18 12:40)
Editors of Iolite
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AIやWeb3.0により進化するマーケティング手法と最新トレンド

Next-generation technology brings about a revolution in the advertising industry

In the traditional advertising method of the Web 2.0 era, companies collected consumer data through large-scale platforms and deployed targeted advertising. However, with the spread of AI and blockchain technology, the nature of advertising is beginning to change fundamentally. In order to adapt to the new era, this special feature will delve deeper into advertising strategies.

Transitioning from Web2.0 to Web3.0

In the Web2.0 era, advertising methods were mainly classified into four types: long tail, location-based, listing, and CGM. The long tail type distributes ads to personal websites and blogs and collects wide-ranging traffic; examples of this include affiliate marketing and AdSense. Location-based is a method of sharing ads with high word-of-mouth value on social media and blogs, listing is advertising linked to keyword searches on search engines, and CGM is an advertising method based on user-generated content.

However, in the Web3.0 era, individuals have ownership of their data, making it difficult for traditional one-way marketing via large-scale platforms to function, and new advertising methods are attracting attention.

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Iolite Vol.14

July 2025 issueReleased on 2025/05/30
Interview Iolite FACE vol.14 Charles Hoskinson, founder and CEO of Cardano/Input Output Global PHOTO & INTERVIEW Mariko Mabuchi Special feature: "Considerations on cryptocurrency-related policies in Japan and the US", "Blockchain guide from Japan", "Huge position liquidation occurs at Hyperliquid! A new, unanticipated crisis in decentralized finance", "Sakana AI, a generative AI startup from Japan that is attracting a lot of attention", "Prepare for a recession: correlation between finance and anomalies" Crypto Journey: "Web 3.0 from the perspective of the 'King of Debate'" Interview with Hiroyuki Special series: Virtual Nishi: "Cryptocurrency market trends and key points for interpreting them" Series: Tech and Future Toshinao Sasaki, etc.