In the traditional advertising method of the Web 2.0 era, companies collected consumer data through large-scale platforms and deployed targeted advertising. However, with the spread of AI and blockchain technology, the nature of advertising is beginning to change fundamentally. In order to adapt to the new era, this special feature will delve deeper into advertising strategies.
Transitioning from Web2.0 to Web3.0
In the Web2.0 era, advertising methods were mainly classified into four types: long tail, location-based, listing, and CGM. The long tail type distributes ads to personal websites and blogs and collects wide-ranging traffic; examples of this include affiliate marketing and AdSense. Location-based is a method of sharing ads with high word-of-mouth value on social media and blogs, listing is advertising linked to keyword searches on search engines, and CGM is an advertising method based on user-generated content.
However, in the Web3.0 era, individuals have ownership of their data, making it difficult for traditional one-way marketing via large-scale platforms to function, and new advertising methods are attracting attention.
