Evolving marketing methods and the latest trends driven by AI and Web 3.0

2024/10/21 14:23 (Updated 2025/04/18 12:40)
Editors of Iolite
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AIやWeb3.0により進化するマーケティング手法と最新トレンド

Next-generation technology brings about a revolution in the advertising industry

In the traditional advertising method of the Web 2.0 era, companies collected consumer data through large-scale platforms and deployed targeted advertising. However, with the spread of AI and blockchain technology, the nature of advertising is beginning to change fundamentally. In order to adapt to the new era, this special feature will delve deeper into advertising strategies.

Transitioning from Web2.0 to Web3.0

In the Web2.0 era, advertising methods were mainly classified into four types: long tail, location-based, listing, and CGM. The long tail type distributes ads to personal websites and blogs and collects wide-ranging traffic; examples of this include affiliate marketing and AdSense. Location-based is a method of sharing ads with high word-of-mouth value on social media and blogs, listing is advertising linked to keyword searches on search engines, and CGM is an advertising method based on user-generated content.

However, in the Web3.0 era, individuals have ownership of their data, making it difficult for traditional one-way marketing via large-scale platforms to function, and new advertising methods are attracting attention.

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Iolite Vol.15

Iolite Vol.15

September 2025 issueReleased on 2025/07/30

Interview Iolite FACE vol.15 Avery Chin, co-founder and CEO of Aptos Labs PHOTO & INTERVIEW Tester Special feature: "How to master workplace relationships! Using MBTI", "Riding the waves of the 'first year of AI agents'!", "Is Bitcoin the savior of companies? The forefront of treasury strategies", "Management strategies learned from villains" Crypto Journey: "The intersection of Web 3.0 and social contribution" Interview with Gracie Chen, CEO of Bitget Series: "Expert perspectives on interpreting the fluctuating cryptocurrency market" Virtual NISHI Series: Tech and Future Toshinao Sasaki, etc.

MAGAZINE

Iolite Vol.15

September 2025 issueReleased on 2025/07/30
Interview Iolite FACE vol.15 Avery Chin, co-founder and CEO of Aptos Labs PHOTO & INTERVIEW Tester Special feature: "How to master workplace relationships! Using MBTI", "Riding the waves of the 'first year of AI agents'!", "Is Bitcoin the savior of companies? The forefront of treasury strategies", "Management strategies learned from villains" Crypto Journey: "The intersection of Web 3.0 and social contribution" Interview with Gracie Chen, CEO of Bitget Series: "Expert perspectives on interpreting the fluctuating cryptocurrency market" Virtual NISHI Series: Tech and Future Toshinao Sasaki, etc.