Tokyo: A unique Web 3.0 project in Japan's capital city

Tokyo is working on various Web 3.0 projects, mainly in its 23 wards. Shinjuku Ward, which is home to Kabukicho, the busiest shopping district in the Orient, will host the "MinTaNFT in Public Bath Sauna" event in 2022. This is a part of a regional revitalization project using NFTs, and is a collaboration with five public baths in Shinjuku Ward that have saunas. If you relax at each public bath, you can receive one NFT. Some areas often hold stamp rallies as a way to revitalize their town, but this project is a groundbreaking project that can be called an "NFT" rally rather than a stamp rally, and was held from April to June 2022. If you go to a designated public bath during the period, you can get an NFT for free, and if you complete the NFT rally, the first five people will receive a sauna hat. In addition, if you have at least one NFT, you can also participate in sauna events that will be held in the community in the future. Participants have given positive feedback, such as being able to find hidden saunas that they would not have been able to find on their own. In addition, in Shinjuku Ward, Rokubunnoni Co., Ltd., which operates the comprehensive blockchain/cryptocurrency media "CRYPTO TIMES," will open a Web 3.0 event space "Crypto Lounge GOX" in Higashi-Shinjuku in 2022. According to a press release, the purpose is to use it as a place where cryptocurrency enthusiasts can easily gather offline and learn and exchange information.

In Setagaya Ward, Aotoki Co., Ltd., a design office with an office in Shimokitazawa, has launched a design x Web 3.0 project called "aotoki lab." entitled "Future Shimokitazawa Town Development Project" to liven up Shimokitazawa, and as part of this effort, has started selling its first collection NFT "neo sloth." According to the press release, while cherishing the community triggered by NFT, they hope to create an ideal Shimokitazawa town by creating excitement for the entire town through local exchanges. The NFT "neo sloth" sold has 8 types of base and 1,500 patterns of design, and is distributed by free mint on the official website. Aotoki plans to use this NFT to create various events and benefits in the town of Shimokitazawa. As an example, they are planning to "receive services at restaurants in Shimokitazawa," "be treated preferentially at theaters in Shimokitazawa," and "a point card-like return system," and are currently making adjustments, and hope to create and expand the related population.

In 2022, when Edogawa Ward was in the midst of the COVID-19 pandemic, ForIt Co., Ltd. and Media Equity Co., Ltd., which operates the NFT marketplace "HEXA," launched the "Restaurant Sponsor NFT" restaurant support project, which issues sponsorship slots for restaurant menus as NFTs to support restaurants whose sales have declined due to the COVID-19 pandemic. They have issued a sponsor NFT for the oil soba restaurant "Ota Naka" in Koiwa, Edogawa Ward. Each time it is resold, up to 10% of the resale amount will be returned to "Ota Naka." In 2023, Shinagawa Ward will hold the "SHINAGAWA Innovation Forum 2023" with the theme "The evolving world of Web 3.0 and the metaverse - new business possibilities opened up by the metaverse and the latest business use cases," and will provide lectures, product and service introductions by participating companies, and experience sessions of participating companies' products and services. A similar Web 3.0-related event will be held in Taito Ward in 2022 in Asakusa, where NFT purchase experience events will be held. According to the press, this event is related to the NFT community "LAMM Project" organized by Lamm Co., Ltd., and aims to allow people to experience Web 3.0 culture in Asakusa, where traditional Japanese culture is deeply rooted. It will include workshops where people can purchase NFTs from scratch even if they do not own crypto assets, experiences such as purchasing original craft beer with the unique token "Lamm coin," and an exhibition of NFT works.

In this way, various Web 3.0 projects are being developed in Tokyo, and events that are a little different from regional revitalization are regularly held.

MinTaNFT at a public bath sauna

▶︎The first 5 people to complete the distributed NFTs will receive a sauna hat

An “NFT” rally event held from April to June 2022. If you went to a participating public bath during the event period, you could get an NFT for free, and if you completed the distributed NFTs, the first 5 people would receive a sauna hat. In addition, owners of distributed NFTs could also participate in future sauna events held by the community.

Companies and organizations that have adopted the system ▶︎ Daisan Tama no Yu, Taiseiyu, Sekaiyu, Sakaeyu, Yuza Nakai

Crypto Lounge GOX

▶︎Providing a place to learn and exchange information

An event space for WEB3.0, blockchain, and crypto assets jointly operated by T2WEB Co., Ltd. and Rokubunnoni Co., Ltd. It was opened in Kabukicho, Shinjuku, with the aim of providing a place where crypto asset enthusiasts can gather offline casually to learn and exchange information.

Companies and organizations that have adopted the system ▶︎ Rokubunnoni, T2WEB

Shimokitazawa NFT "neo sloth"

▶︎1,500 patterns available with 8 different body types

NFT that Aotoki Co., Ltd. started selling as part of the design x Web 3.0 project "aotoki lab." There are 1,500 patterns of designs for 8 types of bases, and they were distributed at free mints on the official website. They plan to create various events and special offers set in the town of Shimokitazawa.

Companies and organizations that have adopted the system ▶︎ Aotoki

Web 3.0 created by everyone

▶︎Experience purchasing NFTs through Workshop

This event was for people who don't know anything about Web 3.0 or NFTs but want to try it out, and where you can learn about NFTs from scratch. There was a workshop where you could buy NFTs from scratch even if you don't have crypto assets, and you could experience buying original craft beer with the original token "Lamm coin".

Companies and organizations that have adopted the system ▶︎ Lamm

Web 3.0 x Aburasoba

▶︎Up to 10% of the resale amount will be returned to "Otanaka"

Sponsored NFTs were issued in 2022 by FourIt Inc. and MediaEquity Inc. to support restaurants whose sales have declined due to the COVID-19 pandemic. Up to 10% of the resale amount will be returned to "Otanaka" every time it is resold.

Companies and organizations that have adopted the system ▶︎ FourIt, MediaEquity, Otanaka

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