New Business in Three Years? Is this a common industry fact? Do CEOs who can't provide concrete examples fail? Is everyone working without knowing what the goal is?”
Some companies, such as Meta, are withdrawing from the NFT business, while others, such as Lunar Embassy in the U.S., have established a “dream business” that has already generated sales of 1.1 billion yen with more than 6 million people worldwide by selling “moon land.
Why is this difference created?
Small and medium-sized business owners move to “cost cutting,” “personnel reduction,” and “new business” when their company's performance deteriorates.
When we checked, we found that many small and medium-sized companies do not have a website, and we heard that some companies, especially those whose business performance slumped during the Corona disaster, made a renewed effort to “go digital,” and the first and foremost of these efforts was “website production.
As if to prove the high demand, we often saw homepage production companies such as “Peraichi” advertising their services in prime time TV commercials.
But is a website necessary for the company in the first place? If so, does it have the “necessary functions”? Perhaps the management does not think that far ahead. After six months or a year has passed, they probably think, “Well, no one visits our website,” and think of it as nothing more than an extension of their business card.
In May 2023, interest payments on the “Zero Zero Loan,” as it is commonly called, will begin. For companies whose business conditions are still deteriorating due to the effects of the new coronavirus infection, failure to successfully use the loan proceeds for corporate growth will be quite painful.
