NFTs are a new tool for corporate marketing │ Interview with Daisuke Tokunaga

2024/07/28 20:56 (Updated 2025/08/06 15:59)
Editors of Iolite
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NFTは法人マーケティングのあらたな武器 │ 徳永大輔インタビュー

Web3.0×Marketing

Increasing demand for "token graph marketing"
NFTs are a new weapon for corporate marketing

Marketing in the Web 2.0 era has already reached a dead end. With the introduction of "practical NFTs," he is bringing a breath of fresh air to the marketing industry.

As times change, marketing methods are also changing. In particular, in marketing that utilizes advertising, the boundary between paper and the web is becoming blurred, and there is almost no difference in cost-effectiveness.

After starting an SEO media company, Tokunaga produced the NFT "SUSHI TOP SHOT," which engraved the Edomae sushi techniques of Shibuya sushi restaurant "Sushi Watari" on the blockchain. He then founded SUSHI TOP MARKETING Co., Ltd., with the mission of creating a culture of token graph marketing.

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Iolite Vol.17

Iolite Vol.17

January 2026 issueReleased on 2025/11/29

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MAGAZINE

Iolite Vol.17

January 2026 issueReleased on 2025/11/29
Interview with Andrea Baglioni, Head of Capital, Solana Foundation, Iolite FACE Vol. 17 PHOTO & INTERVIEW: Hiroaki Miyata Features: "How to Attend International Conferences" and "Predicting 2026: A Map of the Future of Crypto Assets at a Crossroads" Crypto Journey: "From FASTNAIL to a DAT Company: Convano's Financial Strategy for Holding 21,000 BTC" Interview with Taiyo Azuma, Director of Convano Inc. Series: "An Expert's Perspective on the Fluctuating Crypto Asset Market" by Kasou Nishi Series: Tech and Future by Toshinao Sasaki, etc.