Increasing demand for "token graph marketing"
NFTs are a new weapon for corporate marketing
Marketing in the Web 2.0 era has already reached a dead end. With the introduction of "practical NFTs," he is bringing a breath of fresh air to the marketing industry.
As times change, marketing methods are also changing. In particular, in marketing that utilizes advertising, the boundary between paper and the web is becoming blurred, and there is almost no difference in cost-effectiveness.
After starting an SEO media company, Tokunaga produced the NFT "SUSHI TOP SHOT," which engraved the Edomae sushi techniques of Shibuya sushi restaurant "Sushi Watari" on the blockchain. He then founded SUSHI TOP MARKETING Co., Ltd., with the mission of creating a culture of token graph marketing.
Tokunaga: Overall, I think that the current Web 3.0 sector is classified as a growth sector. This is not limited to the Web 3.0 sector, but I honestly think that the global situation is tough due to the impact of interest rate hikes. On the other hand, that doesn't mean that investment in the Web 3.0 sector will stop.
I have noticed a movement among corporate venture capitalists to invest in various blockchain sectors. However, I think that for the time being, funds will tend to be concentrated in projects with substance and those that are actually generating profits.
In the NFT sector, I feel that the theme for 2023 will be "integration with existing sectors." Our job is to utilize NFTs as an advertising business, and I feel that we can create various incentives in the process so far.
Speaking from a macro perspective, as cookies become more restricted and it becomes more difficult to see the faces of potential customers in the future, I believe that "token graphs," which refer to the tokens owned by a person and analyze their hobbies and preferences, will be very effective.
This is also true for advertising, but NFTs will be used as an alternative to point marketing.
The advantages of point marketing include "touch points" that increase contact with customers through points, monetary "incentives," and "CRM data integration" that summarizes customer point usage. These are used to measure customer resolution and loyalty, but by utilizing NFTs, this can be done in a multi-dimensional way.
There is a patent-pending technology called "One Shot" that allows NFTs to be minted only once, and these can be used to create touch points that replace points. They may not be used directly as money, but they can be used as coupons.
By granting various royalties, we believe that we can bring innovation to communication with consumers in more industries than NFTs, which have speculative attributes.
We are developing tools that can carry out this type of NFT marketing, and we intend to focus on providing them in 2023. Until now, we, the blockchain operators, have been issuing NFTs in a proprietary manner, but by using this tool, ordinary companies will be able to easily issue NFTs.
Our goal and vision is to empower Japanese industry with Web 3.0. We will come together as one Japan and use the power of blockchain to boost Japanese companies.
The Future of Marketing
Marketing using NFTs will enrich users' value experiences more than ever before.
◉Daisuke Tokunaga
Profile│Born in 1989. Graduated from Ritsumeikan University with a major in Japanese literature. After joining Yama to Keikoku as a new graduate, he worked as a book producer at Tenmujin, a subsidiary of Impress Holdings, before starting his own media business. He founded SUSHI TOP MARKETING Co., Ltd., which aims to create a culture of token graph marketing.
