NFTs are a new tool for corporate marketing │ Interview with Daisuke Tokunaga

2024/07/28 20:56 (Updated 2025/08/06 15:59)
Editors of Iolite
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NFTは法人マーケティングのあらたな武器 │ 徳永大輔インタビュー

Web3.0×Marketing

Increasing demand for "token graph marketing"
NFTs are a new weapon for corporate marketing

Marketing in the Web 2.0 era has already reached a dead end. With the introduction of "practical NFTs," he is bringing a breath of fresh air to the marketing industry.

As times change, marketing methods are also changing. In particular, in marketing that utilizes advertising, the boundary between paper and the web is becoming blurred, and there is almost no difference in cost-effectiveness.

After starting an SEO media company, Tokunaga produced the NFT "SUSHI TOP SHOT," which engraved the Edomae sushi techniques of Shibuya sushi restaurant "Sushi Watari" on the blockchain. He then founded SUSHI TOP MARKETING Co., Ltd., with the mission of creating a culture of token graph marketing.

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MAGAZINE

Iolite Vol.20

July 2026 issueReleased on 2026/05/29
Interview Michael Shaulov, CEO & Co-Founder of Fireblocks Marcus Infanger, SVP of RippleX PHOTO & INTERVIEW Ryoko Yonekura Special Features "The Future of Payments: Beyond the Gateway" "Innovation Without Taboos: The Dual-Use Shockwave" "The Future of Humanity Expanded by BMI: The 'Sixth Sense' Stemming from Brain-Computer Interface Devices" [Dialogue Series] The NISHI Talk: Crypto Conversations"The 'True Decentralization' of DeFi and the Challenges Facing the Crypto Industry" Kasou NISHI × Yoshihiko Uchida Series Tech and Future by Toshinao Sasaki... and more.