NFTs are a new tool for corporate marketing │ Interview with Daisuke Tokunaga

2024/07/28 20:56 (Updated 2025/08/06 15:59)
Editors of Iolite
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NFTは法人マーケティングのあらたな武器 │ 徳永大輔インタビュー

Web3.0×Marketing

Increasing demand for "token graph marketing"
NFTs are a new weapon for corporate marketing

Marketing in the Web 2.0 era has already reached a dead end. With the introduction of "practical NFTs," he is bringing a breath of fresh air to the marketing industry.

As times change, marketing methods are also changing. In particular, in marketing that utilizes advertising, the boundary between paper and the web is becoming blurred, and there is almost no difference in cost-effectiveness.

After starting an SEO media company, Tokunaga produced the NFT "SUSHI TOP SHOT," which engraved the Edomae sushi techniques of Shibuya sushi restaurant "Sushi Watari" on the blockchain. He then founded SUSHI TOP MARKETING Co., Ltd., with the mission of creating a culture of token graph marketing.

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MAGAZINE
Iolite Vol.15

Iolite Vol.15

September 2025 issueReleased on 2025/07/30

Interview Iolite FACE vol.15 Avery Chin, co-founder and CEO of Aptos Labs PHOTO & INTERVIEW Tester Special feature: "How to master workplace relationships! Using MBTI", "Riding the waves of the 'first year of AI agents'!", "Is Bitcoin the savior of companies? The forefront of treasury strategies", "Management strategies learned from villains" Crypto Journey: "The intersection of Web 3.0 and social contribution" Interview with Gracie Chen, CEO of Bitget Series: "Expert perspectives on interpreting the fluctuating cryptocurrency market" Virtual NISHI Series: Tech and Future Toshinao Sasaki, etc.

MAGAZINE

Iolite Vol.15

September 2025 issueReleased on 2025/07/30
Interview Iolite FACE vol.15 Avery Chin, co-founder and CEO of Aptos Labs PHOTO & INTERVIEW Tester Special feature: "How to master workplace relationships! Using MBTI", "Riding the waves of the 'first year of AI agents'!", "Is Bitcoin the savior of companies? The forefront of treasury strategies", "Management strategies learned from villains" Crypto Journey: "The intersection of Web 3.0 and social contribution" Interview with Gracie Chen, CEO of Bitget Series: "Expert perspectives on interpreting the fluctuating cryptocurrency market" Virtual NISHI Series: Tech and Future Toshinao Sasaki, etc.