NFTs are a new tool for corporate marketing │ Interview with Daisuke Tokunaga

2024/07/28 20:56 (Updated 2025/08/06 15:59)
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NFTは法人マーケティングのあらたな武器 │ 徳永大輔インタビュー

Web3.0×Marketing

Increasing demand for "token graph marketing"
NFTs are a new weapon for corporate marketing

Marketing in the Web 2.0 era has already reached a dead end. With the introduction of "practical NFTs," he is bringing a breath of fresh air to the marketing industry.

As times change, marketing methods are also changing. In particular, in marketing that utilizes advertising, the boundary between paper and the web is becoming blurred, and there is almost no difference in cost-effectiveness.

After starting an SEO media company, Tokunaga produced the NFT "SUSHI TOP SHOT," which engraved the Edomae sushi techniques of Shibuya sushi restaurant "Sushi Watari" on the blockchain. He then founded SUSHI TOP MARKETING Co., Ltd., with the mission of creating a culture of token graph marketing.

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Iolite Vol.21

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MAGAZINE

Iolite Vol.21

September 2026 issueReleased on 2026/07/30
Interview Richard Teng, Co-CEO, Binance Taisuke Isono, Head of Nikko Open Innovation Lab & DeFi Technology Department, SMBC Nikko Securities Inc. Hiroshi Kamiwaki, Director & Head of Crypto Asset Finance Business, Fintertech Co., Ltd. PHOTO & INTERVIEW Yusaku Nakano Feature Story: "Survival Strategies for Crypto Exchanges — The New Order Post-FIEA Transition" Interview Tomoyuki Isaka, President & Representative Director, CEO, Coincheck, Inc. Takaaki Fujiwara, Executive Vice President & Director, Mercury Inc. [Dialogue Series] The NISHI Talk: Crypto Conversations "Social Implementation Beyond Merely Holding Bitcoin" Kasou NISHI × Rintaro Kawai, President & Representative Director, ANAP HOLDINGS Co., Ltd. Series: Tech and Future Toshinao Sasaki ...and more