Table of Contents
Utilizing popular IPs “Captain Tsubasa” and “Fist of the North Star”
Aiming for mass adoption by leveraging Japan's strengths
Gone are the days when NFTs became a hot topic simply because they were expensive. Utilize Japanese IP to create content with utility.
NFTs commanded high prices and created an explosive buzz, but that is now a thing of the past. We have entered the next phase, and especially in Japan, we are starting to see ways to utilize NFTs by taking advantage of the wealth of IP.
Mr. Mizuno has a track record of over 5 billion downloads for character stamps, and currently leads Minto, which handles NFT/metaverses for popular IPs such as ``Captain Tsubasa'' and ``Fist of the North Star.''
Mizuno: In 2022, the market tilted significantly due to factors such as the bankruptcy of FTX, but I feel that it has recovered since the beginning of this year. I believe that the NFT projects that have been suspended will be fully operational starting this spring. Considering these points, I think that Web 3.0 content centered on NFTs will become more popular. Recently, various NFT-related platforms have appeared, but from the perspective of those of us who work with content creators, we would like to maintain a worldview where royalties from secondary distribution are properly returned to creators. think. We want the platform to do that, and if it doesn't, we think we need to create one.
Regarding NFTs, they were originally used for art and games, but now there are many NFTs that have added value, such as PFP (ProFile Picture), and also have utility, such as membership rights that are only available to fans. I did.
This year, I think there will be more demand for added value not only as content to be enjoyed, but also as a point of offline contact and community contact.
Also, in order to attract creators to the NFT space, more users need to participate. In order to increase the number of users, we need a UI/UX that makes it easier to handle crypto assets and NFTs.
The same thing can be said to further expand NFT in Japan, and we will be fully involved from the UI/UX and development layers, and create an environment where many people can interact with NFT during development. Let's proceed.
It is also important to provide our IP and Japan's IP to global platform companies. We have already provided IP such as ``Captain Tsubasa'' and ``Fist of the North Star.'' We will continue to develop Japan's powerful IP globally.
“Usagyun!” released at the end of 2021. ” NFT was downloaded approximately 300,000 times, becoming the most downloaded NFT due to the large number of users of LINE, the provider of the product, and the fact that it was a collaboration campaign with Asahi Soft Drinks.
I would like to continue collaborating with LINE this year and approach NFT in order to get as many people as possible to use NFT, including those who have never encountered it before.
In the Metaverse area, we announced the first Metaverse for Fist of the North Star in January of this year, and in the sense of providing content to a variety of players, we will continue to provide many IPs that everyone is familiar with. I will continue to do so.
◉Kazuhiro Mizuno
Founded Quon after leading the mobile & app business at his previous job. Over 5 billion downloads with character stamps. In the blockchain field, we have been involved in NFT since 2018, with a total trading value of approximately 500 million yen. From 2021, we will advance into the metaverse area. LAND sales exceeded 240 million yen. After that, he merged with wwwaap, the No. 1 SNS manga company, and became Minto's representative director.
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