If there is attractive "content creation," NFTs will follow suit │ Interview with Keita Shibuya

2024/07/28 21:05 (Updated 2025/08/06 15:58)
Editors of Iolite
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魅力的な「コンテンツ創作」があれば、NFTはその後にしっかりついてくる │ 渋谷啓太インタビュー

Web3.0×NFT Business

Attractive "content creation" is a prerequisite!!
NFTs will follow suit

There are only two options to attract new entrants to the NFT field: "significantly lower the barrier to entry" and "create attractive content that stimulates purchasing desire."

As times change, the type of entertainment that users want is also changing. In particular, content that utilizes digital technology is becoming more and more important.

Recently, there has been an increase in efforts using NFTs, and there are also cases of general companies entering the market. However, there must be many businesses that are unable to make a business due to a lack of know-how, or do not know how to turn it into content in the first place.

At microverse, which creates entertainment mainly in the Web 3.0 field, Keita Shibuya has been working on utilizing NFTs and supporting companies to launch new businesses. What does Web 3.0, NFTs, and the form of entertainment look like for up-and-coming young entrepreneurs?

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MAGAZINE
Iolite Vol.15

Iolite Vol.15

September 2025 issueReleased on 2025/07/30

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MAGAZINE

Iolite Vol.15

September 2025 issueReleased on 2025/07/30
Interview Iolite FACE vol.15 Avery Chin, co-founder and CEO of Aptos Labs PHOTO & INTERVIEW Tester Special feature: "How to master workplace relationships! Using MBTI", "Riding the waves of the 'first year of AI agents'!", "Is Bitcoin the savior of companies? The forefront of treasury strategies", "Management strategies learned from villains" Crypto Journey: "The intersection of Web 3.0 and social contribution" Interview with Gracie Chen, CEO of Bitget Series: "Expert perspectives on interpreting the fluctuating cryptocurrency market" Virtual NISHI Series: Tech and Future Toshinao Sasaki, etc.