If there is attractive "content creation," NFTs will follow suit │ Interview with Keita Shibuya

2024/07/28 21:05 (Updated 2025/04/11 11:54)
Editors of Iolite
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魅力的な「コンテンツ創作」があれば、NFTはその後にしっかりついてくる │ 渋谷啓太インタビュー

Web3.0×NFT Business

Attractive "content creation" is a prerequisite!!
NFTs will follow suit

There are only two options to attract new entrants to the NFT field: "significantly lower the barrier to entry" and "create attractive content that stimulates purchasing desire."

As times change, the type of entertainment that users want is also changing. In particular, content that utilizes digital technology is becoming more and more important.

Recently, there has been an increase in efforts using NFTs, and there are also cases of general companies entering the market. However, there must be many businesses that are unable to make a business due to a lack of know-how, or do not know how to turn it into content in the first place.

At microverse, which creates entertainment mainly in the Web 3.0 field, Keita Shibuya has been working on utilizing NFTs and supporting companies to launch new businesses. What does Web 3.0, NFTs, and the form of entertainment look like for up-and-coming young entrepreneurs?

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Iolite Vol.14

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MAGAZINE

Iolite Vol.14

July 2025 issueReleased on 2025/05/30
Interview Iolite FACE vol.14 Charles Hoskinson, founder and CEO of Cardano/Input Output Global PHOTO & INTERVIEW Mariko Mabuchi Special feature: "Considerations on cryptocurrency-related policies in Japan and the US", "Blockchain guide from Japan", "Huge position liquidation occurs at Hyperliquid! A new, unanticipated crisis in decentralized finance", "Sakana AI, a generative AI startup from Japan that is attracting a lot of attention", "Prepare for a recession: correlation between finance and anomalies" Crypto Journey: "Web 3.0 from the perspective of the 'King of Debate'" Interview with Hiroyuki Special series: Virtual Nishi: "Cryptocurrency market trends and key points for interpreting them" Series: Tech and Future Toshinao Sasaki, etc.