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Achieving a new fashion experience │ Interview with Hiroshiro Hirate

2024/07/28 20:29 (Updated 2025/04/11 10:56)

Editors of Iolite

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あらたなファッション体験を実現 │ 平手宏志朗インタビュー

Table of Contents

Web3.0×Fashion
The industry's challenge is "lack of venues to showcase" Realizing a new fashion experience

Web3.0×Fashion

As interest in NFTs and the metaverse grows, their use in the fashion industry has also been explored in recent years.

As a global example, Nike, a well-known sports brand, obtained a patent for digital sneakers in 2019. Since then, the company has focused on the Web 3.0 field, and last year announced .SWOOSH, a platform that allows users to issue shoes and accessories that can be used in games.

In Japan, Joyfa, led by CEO Hiroshiro Hirate, is also working on digital sneakers.

The digital sneaker issuing platform Freedom is characterized by its use of NFTs from famous projects such as Bored Ape Yacht Club and Azuki, and its high design quality may attract even more attention in the future.

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Iolite Vol.14

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July 2025 issueReleased on 2025/05/30

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MAGAZINE

Iolite Vol.14

July 2025 issueReleased on 2025/05/30

Interview Iolite FACE vol.14 Charles Hoskinson, founder and CEO of Cardano/Input Output Global PHOTO & INTERVIEW Mariko Mabuchi Special feature: "Considerations on cryptocurrency-related policies in Japan and the US", "Blockchain guide from Japan", "Huge position liquidation occurs at Hyperliquid! A new, unanticipated crisis in decentralized finance", "Sakana AI, a generative AI startup from Japan that is attracting a lot of attention", "Prepare for a recession: correlation between finance and anomalies" Crypto Journey: "Web 3.0 from the perspective of the 'King of Debate'" Interview with Hiroyuki Special series: Virtual Nishi: "Cryptocurrency market trends and key points for interpreting them" Series: Tech and Future Toshinao Sasaki, etc.