Achieving a new fashion experience │ Interview with Hiroshiro Hirate

2024/07/28 20:29 (Updated 2025/08/06 16:19)
Editors of Iolite
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あらたなファッション体験を実現 │ 平手宏志朗インタビュー

Web3.0×Fashion

As interest in NFTs and the metaverse grows, their use in the fashion industry has also been explored in recent years.

As a global example, Nike, a well-known sports brand, obtained a patent for digital sneakers in 2019. Since then, the company has focused on the Web 3.0 field, and last year announced .SWOOSH, a platform that allows users to issue shoes and accessories that can be used in games.

In Japan, Joyfa, led by CEO Hiroshiro Hirate, is also working on digital sneakers.

The digital sneaker issuing platform Freedom is characterized by its use of NFTs from famous projects such as Bored Ape Yacht Club and Azuki, and its high design quality may attract even more attention in the future.

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Iolite Vol.16

Iolite Vol.16

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MAGAZINE

Iolite Vol.16

November 2025 issueReleased on 2025/09/30
Interview with Iolite FACE vol.16, concon Inc. CEO Fumiyoshi Takahashi PHOTO & INTERVIEW: Takanori Kataishi Feature: "2026: Abnormal Adoption Frontlines!!" "Prepare for Bitcoin's Golden Month" "Three US Bills: Promoting Innovation or Preventing Surveillance? A Major Restructuring of US Crypto Policy: What Does the Three Major Bills Paint for the Future?" Crypto Journey: "The Crypto Industry's 'Shadow Guardian' Sees Global Security Transformation" Interview with Hacken CEO Dima Budrin Series: "An Expert's Perspective on the Fluctuating Cryptocurrency Market" Virtual Nishi Series: Tech and Future: Toshinao Sasaki, etc.