Achieving a new fashion experience │ Interview with Hiroshiro Hirate

As interest in NFTs and the metaverse grows, their use in the fashion industry has also been explored in recent years.

As a global example, Nike, a well-known sports brand, obtained a patent for digital sneakers in 2019. Since then, the company has focused on the Web 3.0 field, and last year announced .SWOOSH, a platform that allows users to issue shoes and accessories that can be used in games.

In Japan, Joyfa, led by CEO Hiroshiro Hirate, is also working on digital sneakers.

The digital sneaker issuing platform Freedom is characterized by its use of NFTs from famous projects such as Bored Ape Yacht Club and Azuki, and its high design quality may attract even more attention in the future.