“PlayMining” is the world leader in the GameFi field
Challenging the future of “Web3.0 entertainment”
The key to mass adoption is IP development in the Web 3.0 era, which is different from conventional game development ideas.
2022 was the year when the word GameFi was established, and various projects were launched.
As a project originating in Japan, it can be said that this was the year in which the domestic movement of DEA (Digital Entertainment Asset Pte.Ltd), a player who had been active before GameFi was established, accelerated.
It has been a year in which we have strengthened our focus on Japan, starting with the listing of DEAPcoin (DEP), the proprietary token of the GameFi platform "PlayMining", on BitPoint in early 2022, and through our business partnership with TV Tokyo. there were.
DEA is led by two top executives, Naoto Yoshida and Kozo Yamada. As a company at the forefront of GameFi, we asked Mr. Yamada how he views the current situation and what his goals are.
Game industry challenges
Web3.0 games require game development suited to the ever-changing economic world.
Yamada: In terms of trends in the Web 3.0 area, token prices are starting to recover a little this year. Last year was a very cold situation due to Luna Shock and FTX Shock. The price of Bitcoin has been on the rise this year, and this is having a very positive impact. I think the snow will start to melt to some extent this year. We believe that GameFi will lead the Web 3.0 field in 2023. The reason is obvious: major domestic game companies will enter the market in the spring and summer. The current situation is that our startups have very low visibility and credibility. In addition, even if people say, ``You can make a living from playing games,'' you probably won't believe it.
It is difficult for a startup to expand its market even if it is working hard, so it is very meaningful for a major Japanese game company to enter the market.
On the other hand, we actually don't have much interest in renting IP to make games. I still think that IP is something we create ourselves.
In the Web 3.0 era, will IP be as necessary as in the social game era? For example, the globally successful Axie Infinity and STEPN did not succeed because of the popularity of their IP.
Web 3.0 brings a completely unprecedented experience to users. The need for IP is a Web 2.0 thing, and I don't think it applies to current Web 3.0 entertainment.
Also, we are not thinking about creating a blockbuster content for Web3.0 games. As it stands now, I think it is important to create games that are suitable for economic zones at breakneck speed.
I'm not even thinking about spending more than 3-4 years and billions of yen to make it. There is a possibility that an economic zone may become obsolete if it takes many years to create.
Last year, we announced a business partnership with TV Tokyo. As part of this, we are talking about creating IP ourselves and developing it together. We believe that what will capture the hearts of users in this new era will be completely new IP derived from Web 3.0 entertainment.
Also, I personally think it would be interesting to collaborate with TV Tokyo to create an information program about Web 3.0. “What is Web3.0? ” or “What are companies working on Web 3.0 doing?” "And. There are no programs like that currently.
That was the case in the early days of the Internet. I think 2023 will be the year when Web 3.0 begins to achieve mass adoption in the entertainment field. We look forward to working with you to help as many people as possible understand.
Profile
◉Kozo Yamada
As Co-CEO, he is in charge of strategy development, content business, and media business management. He also handles content development and NFT planning for the platform business "PlayMining." Operates YouTube channel "NFTv" and web media "NFTnavi" that educate about the possibilities and usefulness of NFT. He has worked as a music and variety program producer for TV Tokyo for 15 years. Graduated from the Faculty of Law, University of Tokyo.
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