Potential Use and Risks of Web 3.0 for Regional Development and Tourism Recovery

2024/07/28 19:28 (Updated 2025/08/06 17:35)
Editors of Iolite
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地方創生・観光復興へのWeb3.0の活用可能性とリスク

Can the NFT and the Metaverse Save the Region?

A global viral pandemic, extreme weather conditions that have become the norm, and economic recession. How can the Web 3.0 token economy and metaverse change the situation?

The Potential for Tourism Recovery in Web 3.0

Since the global spread of the new coronavirus, the travel and tourism industry has been hit hard. Regulations and their effects are gradually lessening, but it will still take some time for the industry to recover to the same level as before. And the damage is greater in rural areas, where tourism accounts for a higher percentage of the industry.

Under these circumstances, the “NFT” and “Metaverse” of Web 3.0 are considered to have great potential.

In the NFT, models that generate revenue by converting local content into NFT, such as local characters, local specialties, and red seals, are attracting attention. In the metaverse, attention is focusing on models that can attract people over the Internet without worrying about distance or risk of infection by building tourist attractions in the metaverse.

Especially in the Web 3.0 era, the combination of NFT and the metaverse will enable the construction of a more realistic economic zone in virtual space than before. This will generate revenue from people who have not been able to visit due to distance and time constraints, and if multilingual support is provided, inbound tourism from overseas can also be expected to increase.

Fortunately, in the era of Web 3.0, translation and interactive AI are evolving at an astonishing pace.

In addition, the NFT market basically tends to favor those with high scarcity. This means that there are ample opportunities for localities, small-scale facilities, and obscure tourist attractions that are not major players in the market.

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日本暗号資産ビジネス協会 Japan Cryptoasset Business Association
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Iolite Vol.15

Iolite Vol.15

September 2025 issueReleased on 2025/07/30

Interview Iolite FACE vol.15 Avery Chin, co-founder and CEO of Aptos Labs PHOTO & INTERVIEW Tester Special feature: "How to master workplace relationships! Using MBTI", "Riding the waves of the 'first year of AI agents'!", "Is Bitcoin the savior of companies? The forefront of treasury strategies", "Management strategies learned from villains" Crypto Journey: "The intersection of Web 3.0 and social contribution" Interview with Gracie Chen, CEO of Bitget Series: "Expert perspectives on interpreting the fluctuating cryptocurrency market" Virtual NISHI Series: Tech and Future Toshinao Sasaki, etc.

MAGAZINE

Iolite Vol.15

September 2025 issueReleased on 2025/07/30
Interview Iolite FACE vol.15 Avery Chin, co-founder and CEO of Aptos Labs PHOTO & INTERVIEW Tester Special feature: "How to master workplace relationships! Using MBTI", "Riding the waves of the 'first year of AI agents'!", "Is Bitcoin the savior of companies? The forefront of treasury strategies", "Management strategies learned from villains" Crypto Journey: "The intersection of Web 3.0 and social contribution" Interview with Gracie Chen, CEO of Bitget Series: "Expert perspectives on interpreting the fluctuating cryptocurrency market" Virtual NISHI Series: Tech and Future Toshinao Sasaki, etc.