OKCoin Japan becomes "OKJ"

OKCoin Japan Co., Ltd. was established in 2017 as the Japanese subsidiary of the OK Group, which is expanding its blockchain business globally. On August 20th of this year, four years after it was registered with the Financial Services Agency as a cryptocurrency trading business in 2020, it was announced that the company's service name would be changed to "OKJ". In fact, this name change can be seen as part of a rebranding plan announced by Hong Fan, COO of OK Group, on X (formerly Twitter) in October 2023.

In this post, Fan declared that "OKCoin will be rebranded to "OKX" in the next few months." Incidentally, the name "OKX" is the same as another cryptocurrency business owned by the OK Group, so it is believed that all of the OK Group's services will be unified into one. "OKCoinJapan" not only provides cryptocurrency sales and exchange services, but also staking, FlashDeals, and savings services. These services will continue to be available even after the rebranding to "OKJ".

As mentioned above, the company's business area is very wide beyond the scope of exchange operations. OKX has made its stance clear that by unifying these expanded services under a unified brand name, it will provide a brand name that is easy for users to recognize and aim for further growth in the global market. By changing from "OKCoin Japan" to the short and simple "OKJ", it will become a brand that everyone can remember. A simple brand name will make it easier to understand that it is an OKX group service even in markets with different languages, and business expansion in the global market should proceed smoothly. Furthermore, if services with a common UI can be provided under these unified brands, it is expected that UX will be significantly improved.

From around 2022, OKX will sign a series of sponsorship contracts, including with Manchester City of the soccer Premier League, McLaren of the F1 team, and the main sponsor of the TriBeCa Film Festival. It has shown a positive attitude towards increasing its name recognition.

Features of OKJ

• The Japanese subsidiary of the globally operating OK Group
• Users can transfer crypto assets to each other
• They also offer their own token, OKB