The point economy has become so well established that it is no exaggeration to call it the second currency. More than 60% of people have used cashless payment (Survey on Service Use in the Point Economy in January 2024, MMD Research Institute, March 2024). At present, shopping and saving techniques that take into account the interest rate of points are used as a matter of course.
By the way, did you know that various point businesses have been entering the cryptocurrency industry in recent years? There is data that shows that consumers are more willing to use saved points than cash deposits, so the aim is to lower the psychological hurdle of touching cryptocurrency by getting people to use points.
As a service aimed at cryptocurrency beginners, each company has simplified the procedures, and some services allow you to manage your assets with almost no risk. In addition, depending on the company, it is possible to exchange not only Bitcoin but also Ethereum and XRP. Until now, the most common way to use points was to exchange them for various gift certificates or buy and sell on e-commerce sites, but from now on, options such as investing points in crypto assets and increasing them may also be included.
Of particular note is the service of purchasing crypto assets using points given by securities companies. There are probably very few people who have used points given by securities companies or credit cards for anything other than shopping. Securities companies are probably prepared to have users use those points to purchase crypto assets within their own company, so that they will recognize crypto assets as an asset class.
The fact that companies are starting to establish paths to crypto assets in this way means that crypto assets are undoubtedly being recognized in Japan as a new market of the future. If you are thinking of purchasing crypto assets in the future, why not use your accumulated points for now?
