How is generative AI being used?

2024/12/05 17:42 (Updated 2025/08/01 17:55)
Editors of Iolite
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生成AIはどのように使われているのか

Approximately 20 million people in Japan use AI generation services

The expansion of generative AI services is unstoppable. According to a survey by ICT Research & Consulting, Inc., the number of people using generative AI services is expected to reach 19.24 million by the end of 2024.

The stock prices of GPU-related companies, led by NVIDIA, are growing unstoppable, and it is no exaggeration to say that the IT industry = generative AI-related business.

However, since GPUs, which are popular for generative AI, and CPUs used in computers that read and use them have completely different design concepts, it has been pointed out that the two may progress as completely different industries in the future. So what kind of generative AI services are Japanese people actually using?

The same survey by ICT Research & Consulting also includes the results of a web survey of 1,243 users who have used generative AI services within the past year. According to the survey, the most popular by far is OpenAI's ChatGPT. In fact, 18.3% of generative AI service users use it.

Next is Microsoft's Copilot with 8.9% and Google's Gemini with 5.4%. Excluding these top three services, the usage rate suddenly drops to less than 3%, and it seems that the top services are beginning to monopolize the services.

ChatGPT is likely due to the start-dash effect of being an early service and being well-known, but for the second and third place services, it seems that people started using them before they even realized it because they were automatically installed in existing office apps and Android smartphones. The fact that major platforms are strong even in up-and-coming generative AI services seems like a bleak dream.

On the other hand, there are actually some bright signs. The survey also looked at user satisfaction with each service, and the service that three out of four people said they were satisfied with was Adobe's Adobe Firefly. This service is a generative AI specialized in image and video processing that is popular among designers and other creators.

In the user survey mentioned above, only 1.2% of the total people used it. However, it has achieved this high level of satisfaction due to its excellent UI. It seems that if the quality of the service is improved, it can compete with super-large capital.

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Iolite Vol.15

September 2025 issueReleased on 2025/07/30
Interview Iolite FACE vol.15 Avery Chin, co-founder and CEO of Aptos Labs PHOTO & INTERVIEW Tester Special feature: "How to master workplace relationships! Using MBTI", "Riding the waves of the 'first year of AI agents'!", "Is Bitcoin the savior of companies? The forefront of treasury strategies", "Management strategies learned from villains" Crypto Journey: "The intersection of Web 3.0 and social contribution" Interview with Gracie Chen, CEO of Bitget Series: "Expert perspectives on interpreting the fluctuating cryptocurrency market" Virtual NISHI Series: Tech and Future Toshinao Sasaki, etc.