Don't Give Up on Understanding the Mindset of the Youth! | Editor's Pick of the Latest Books Vol.14

'New humans,' 'aliens,' 'Generation Z'... Every year, older generations categorize and mock the youth for being incomprehensible. However, it's natural for different generations, raised in different times, to think differently. Perhaps the real issue lies not with the new employees who arrive each year, but with the senior professionals who give up on understanding them and fail to devise appropriate strategies.

Particularly, the youth known as Generation Z have always lived with the internet, and are unfamiliar with the times when Japan was booming economically. In this issue, we introduce books that may help in understanding their perspectives and assist them in acclimating to the company environment.