Web3.0 × Shiga Prefecture: Crafting a Co-Creation Model of Cultural Heritage and Cutting-Edge Technology

Formerly known as Omi Province, Shiga Prefecture was treasured as the eastern gateway during the era when the capital was in Kyoto. Centered around Lake Biwa, this region has been a crucial hub for transportation and logistics since ancient times, serving as a vital point on the Tokaido route connecting the eastern and western parts of Japan.

In the medieval period, itinerant merchants known as Omi merchants gained nationwide fame. They were known for their philosophy of 'sanpo-yoshi' (good for the seller, good for the buyer, and good for society), which is considered a precursor to modern Corporate Social Responsibility (CSR) ethics. They engaged in business with a strong sense of morality.

Shiga was also a center of Buddhist culture, represented by Enryaku-ji Temple on Mount Hiei, and was the historical setting for Oda Nobunaga's castle, Azuchi Castle, during the Sengoku period. The prefecture is not only rich in natural beauty but also breathes deep spiritual and historical culture.

Leveraging the new technology of Web3.0, Shiga Prefecture is dynamically advancing initiatives aimed at solving local challenges and creating new community ties. By harnessing digital power, the region is crafting innovative cases that intertwine tradition and the future without being confined to conventional models.