The term 'Bitcoin Treasury Strategy' might sound unfamiliar, yet this seemingly bizarre strategy is currently causing a whirlwind in the stock market.
Adopting Bitcoin as part of financial strategy, the Bitcoin Treasury Strategy is becoming a trend among listed companies worldwide. This isn't just because the price of Bitcoin is rising. Recognized globally as a new asset class, Bitcoin is garnering demand as 'digital gold' in an era of increasing uncertainty. Moreover, incorporating the Bitcoin Treasury Strategy is accelerating as part of a branding strategy to showcase corporate innovation.
This strategy was first adopted by the U.S. company Strategy (formerly MicroStrategy). Since 2020, Strategy has been advancing its strategy of purchasing Bitcoin and holding it as a financial asset, continuing to lead as a forefront Bitcoin treasury company. As of July 10, Strategy holds 597,325 BTC, which is approximately 9.7 trillion yen, representing about 2.84% of the total issued Bitcoins, thus casting a significant presence in the Bitcoin market. Indeed, it could be referred to as the 'giant of Bitcoin financial strategy.'
The valuation of Strategy is also reflected in its stock price. Comparing the stock prices from when the Bitcoin Treasury Strategy was announced to the present, Strategy’s stock has recorded an increase of about 3,900%. This success story has become a starting point for various companies now adopting the Bitcoin Treasury Strategy.
So, what kind of companies are adopting this innovative strategy? We will pick up and discuss these trends and notable movements.
