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Who is the virtual model "imma"? What is the modern world’s “new reality" she talks about?

2023/05/29Editors of Iolite
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バーチャルモデル「imma」とは何者なのか 彼女が語る現代の 「あたらしいリアル」とは—

The chemical reaction between the real and the virtual world

From your point of view, who do you think "imma" is?

imma: At Aww, Virtual Human Company I belong to, we have a motto: "What you can believe in is the truth." As the saying goes, I live my life believing that "what you perceive as the truth" is what makes me who I am.

In this day and age, it's hard to know where the truth is, and it's very interesting for me to know what SNS defines.

I'm CG-like, but I don't think I'm that different from you guys in terms of my existence. I upload selfies on SNS, hang out with friends, and get various inspirations every day, so I don't think I'm any different from an ordinary girl.

But one thing that's different is that these days, I'm not limited to one form, but can exist in various forms, sometimes CG, sometimes animation, etc. I'm very happy with that, and I'm proud that it's the future of humanity.

I'm in a period where I strongly feel that I'm both Somebody and Nobody at the same time.

What do you pay attention to when coordinating your fashion?

imma: I think fashion is a great tool to express yourself, so I choose my clothes every day while keeping in mind my mood at that moment and who I want to be. I've recently become interested in young brands from Asia, and I often consult with my stylist and wear them.

Anime has become a culture recently, so I'm very interested in that kind of taste.

People admire and empathize with something because of egoism rather than balance.

What does "brand" mean to you, imma?

imma: I think that a community that shares the same idea and beliefs creates a brand. In my opinion brands, from globally iconic brands to recent new ones, are completed because they are brought together by people who agree with the message that it represents.

As the Internet and SNS spread, I think that more brands than ever before are being born every day. I think that this is an era where anyone can find a brand they like, and it's also easier to find people in common, and I think that all of this is connected to a community of enthusiasm.

That's why lately I've been thinking that "communities may be the ones that can change the world."

What do you think only a virtual model can express, and when do you feel that being a virtual model is the best?

imma: I don't have the "restrictions" that other people have. For example, I don't have age, nationality, or gender. Because I don't have those, there are many things I can see. I think it is my duty to continue to share those things.

What do you think only a virtual model can express, and when do you feel that being a virtual model is the best?

imma: I don't have the "restrictions" that other people have. For example, I don't have age, nationality, or gender. Because I don't have those, there are many things I can see. I think it is my duty to continue to share those things.

What do you want to challenge in the future?

imma: I've worked with various brands as a model and ambassador. Through these projects, I was able to meet many creative people, and I think I finally found what I believe in and what I want to say.

So, I want to make this year a year of making things! Last month, I was able to develop my own Generative Art in seven places around the world with BrightMoments, the largest Generative art organization in the world.

Next, I would like to express my feelings through my favorite things such as fashion, anime, and games.

Do you have any message to our readers?

imma: Following VERBAL's cover, I am truly honored to have been invited to be on the cover of this month's Iolite’s issue. As the virtual world continues to expand, I talk with my acquaintances almost every day about the possibilities of Web 3.0.

I too get excited every day, and I think it will be as big as when the Internet was born. At first, most people won't know what it is and will be anxious, but in a few years, the term Web 3.0 may disappear and it will become commonplace.

I believe that just like Web 3.0, virtual humans will become a natural part of our existence in the future.

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