It is important to communicate the business structure as a member of the crypto asset exchanger
Kensuke Amaha: How do you see the current state of crypto assets and the Web 3.0 area in 2023, and what do you think will happen in the future?
Kensuke Amaha (Amaha): I see Web 3.0 as ‘co-creation involving the token-holder community, including crypto assets and NFTs’.
Community access rights are becoming mainstream as a utility for NFTs, and highly sensitive people are beginning to realise that creating communities is inevitable, but knowledge of community management has not yet been established. It is important to dive in first and accumulate knowledge.
Just as NIKE and Starbucks have started to use NFT to form Web 3.0 communities, many major companies will bring NFT-based membership programmes to market in 2023 from a marketing perspective.
Celebrity fan clubs will also gradually shift and merge from existing subscriber-based fan clubs to NFT-based fan clubs as Fan Club 2.0. Tied to this, perhaps tickets for celebrity gigs, events, etc. will also become NFTs.
The traceability that is one of the characteristics of blockchain may help to solve issues specific to the entertainment industry, and it is likely that Web 3.0 and AI will also intersect and merge. The use of AI will be promoted and its diffusion will increase significantly.
The confluence of Web 3.0 and AI is the metaverse. People have slightly different personalities and identities that they present in their respective communities, such as at work, with their families, friends and lovers. The era of multi-personalities in multiverse, whether in the real world or in the metaverse, will come.
One of the differences between the real world and the metaverse is that we will be free from appearances. I think it is inevitable that when you are free from appearances, you will have the opportunity to think more than ever about who you are and what you want to do.
What points will be important for Coincheck to focus on in its business in the future? Also, please tell us what you will focus on in the NFT and Metaverse businesses that you are currently pursuing.
Amaha: Coincheck is developing three businesses: the crypto asset exchange business as its core, the NFT business and the Metaverse business.
The first IEO in Japan, the first NFT exchange for crypto assets, and the Metaverse business, which operates communities across multiple universes, are all businesses that Coincheck has created so far by gathering primary information, diving in, struggling, improving resolution and making course corrections.
The trend in the area of smart contracts is likely to move from DeFi and NFT to DID and GameFi, which we are following. The important thing is not to be too short-sighted, but to look a little further ahead to the Web 3.0 era and create the framework for the token economy and form the Web 3.0 ecosystem.
This market will progress at a tremendously fast pace, so we see the trend coming sooner than we think.
As a first step towards creating a Web 3.0 ecosystem, we will issue our own NFT, the OASIS COMM UNITY PASS NFT, in May 2023. Issuing our own NFT is not an extension of our business that we have been doing as an exchange platform, but a statement of our intention to engage in the Web 3.0 business, which is a community business involving token holders.
