——Please tell us again about SBINFT's current business activities.
Jangdeok Ko(Hereafter, Ko):We have two main businesses. The first is the operation of the NFT marketplace. In 2021, we released "nanakusa" as an NFT marketplace, but in September of the same year, we joined the SBI Group and changed the service name to "SBINFT Market".
The other is "SBINFT Mits", a comprehensive support service for NFT projects. This is a new service that we announced with great fanfare at the "WebX" event hosted by CoinPost in July last year.
Since we released the NFT marketplace in 2021, we have received many inquiries from not only the gaming industry but also general companies who want to do business using NFTs or provide new experiences using NFTs to their loyal users.
However, many businesses, including us, have not been able to effectively utilize NFTs for blockchain, which is not yet common, and for the general public who are a little wary of cryptocurrencies.
In order to solve these problems, we have systematized SBINFT's know-how and released a service called SBINFT Mits. This business provides the various functions required to utilize NFTs in the form of a web service that is easy for even beginners to use.
Even if you have no knowledge or skills of blockchain or smart contracts, you can use NFTs to create a community that connects directly with users, hold events such as stamp rallies and voting, and create web pages where only NFT holders can use services.
——Some of the well-known NFT projects in Japan are also participating as partners.
Ko:That's right. I think the partners who participated were attracted to the value of this new marketing platform that utilizes NFTs. Ultimately, when a project starts to gain popularity, it becomes necessary to have opinion leaders in addition to the management team.
SBINFT Mits supports measures to cultivate and acquire KOLs (key opinion leaders) for the products of general companies. Then, the companies can use NFTs to reward opinion leaders in some way, while creating new opinion leaders and loyal users within their own companies.
One of SBINFT Mits' unique features is its ability to realize marketing that utilizes NFTs, which circulates this kind of system.
