Mobile Factory, an IT service company that develops location-based games and also provides NFT functions in the NFT sales and generation marketplace "Unima" and blockchain-related service "Ekimemo! Our Rails," has withdrawn from the blockchain business as of March 31, 2024.
After Unima ended its service, development of the P2E (Play to Earn) function "Shabon System" that was planned to be installed in Ekimemo! Our Rails was also canceled.
The reason for the withdrawal from the business was a report about the location-based SNS "NauNau" provided by Mobile Factory subsidiary Suisho. This was that at least 2 million users' location information and chats were temporarily made accessible from outside on "NauNau."
Mobile Factory conducted an investigation into the report and stated that no personal information leaks were confirmed within the scope of the investigation, but the service has not yet resumed.
Meanwhile, Mobile Factory announced in October last year that it would proceed with an IEO of "QYS Coin" on domestic cryptocurrency exchange GMO Coin, with the aim of issuing the coin to "create the next generation entertainment market." The company explained that in order to aim for the IEO of "QYS Coin," it was important to expand the number of users and economic sphere of the company's group of services, including "NauNau."
However, following reports of the NauNau information leak, Mobile Factory determined that it would be difficult to increase the number of users and expand the economic sphere as originally planned. It appears that it has decided to withdraw from the NFT business, positioning it as an unprofitable business. Furthermore, due to this management decision, the company will also request GMO Coin to withdraw from the IEO.