Google launches new policy on cryptocurrency-related ads in EU, requiring them to comply with MiCA

2025/04/15 11:18
CoinPost
Written by A.Yamada
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Google launches new policy on cryptocurrency-related ads in EU, requiring them to comply with MiCA

Seeking compliance with European regulations

US IT giant Google will set new policies for cryptocurrency-related advertising in the European Union (EU) from April 23rd. This will apply the comprehensive European cryptocurrency regulation MiCA.

Going forward, advertisers will need to meet the following requirements to promote cryptocurrency exchanges and software wallets in the EU:

Accredited by authorities as a Crypto Asset Service Provider (CASP) under the MiCA regulation

Compliant with all local legal requirements other than MiCA

Certified by Google

MiCA stands for "Marke...

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Iolite Vol.15

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MAGAZINE

Iolite Vol.15

September 2025 issueReleased on 2025/07/30
Interview Iolite FACE vol.15 Avery Chin, co-founder and CEO of Aptos Labs PHOTO & INTERVIEW Tester Special feature: "How to master workplace relationships! Using MBTI", "Riding the waves of the 'first year of AI agents'!", "Is Bitcoin the savior of companies? The forefront of treasury strategies", "Management strategies learned from villains" Crypto Journey: "The intersection of Web 3.0 and social contribution" Interview with Gracie Chen, CEO of Bitget Series: "Expert perspectives on interpreting the fluctuating cryptocurrency market" Virtual NISHI Series: Tech and Future Toshinao Sasaki, etc.