Japanese fashion brand "ANAP" purchases approximately 200 million yen worth of Bitcoin

ANAP Holdings, which develops the fashion brand "ANAP," announced on the 16th that it has purchased the virtual currency Bitcoin (BTC) worth approximately 200 million yen. On the 16th, it acquired 16.6591 BTC for 199,975,438 yen and revealed that it will manage the cryptocurrency through "ANAP Lightning Capital," a consolidated subsidiary established in February 2025.

Established in 1992, ANAP Holdings is a standard-listed company on the Tokyo Stock Exchange that specializes in women's and children's apparel. It develops fashion products through its online store and brick-and-mortar stores nationwide, and in recent years has also been expanding its business into the digital realm. In February of this year...