Sony, Bandai Namco, Gaudiy Accelerate Global Expansion of Japanese IP with 10 Billion Yen Fundraising

The Sony Group, Bandai Namco Holdings (BNHD), and Gaudiy have initiated a strategic partnership in the entertainment and technology sectors on the 8th. Gaudiy has raised a total of 10 billion yen in funds with Sony and Bandai Namco as the underwriters.

This collaboration has five key themes. For global expansion, they will collaborate with platforms such as Crunchyroll and MyAnimeList to accelerate the overseas deployment of Japanese IP. Other initiatives include supporting the development of next-generation creators, collaborating on each company's data assets, building an ecosystem using blockchain technology, and researching generative AI technology...