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DEA and Calbee Launch 'SNACK WARS' Event in 'Community Wars'

2025/08/05 16:54 (Updated 2025/08/06 06:01)
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Written by A.Hashimoto
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DEA and Calbee Launch 'SNACK WARS' Event in 'Community Wars'

Three popular products including 'Jagariko' participate

Singapore-based game development company Digital Entertainment Asset (DEA) announced on August 5th the launch of the second installment of the collaboration event 'SNACK WARS powered by Calbee' in its smartphone game 'Community Wars'. This initiative is a game-based marketing collaboration with Calbee, where six snack brands each team up with a VTuber to form fan communities and compete for popularity within the game. The fans of the winning community will earn more reward points...

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Iolite Vol.15

Iolite Vol.15

September 2025 issueReleased on 2025/07/30

Interview Iolite FACE vol.15 Avery Chin, co-founder and CEO of Aptos Labs PHOTO & INTERVIEW Tester Special feature: "How to master workplace relationships! Using MBTI", "Riding the waves of the 'first year of AI agents'!", "Is Bitcoin the savior of companies? The forefront of treasury strategies", "Management strategies learned from villains" Crypto Journey: "The intersection of Web 3.0 and social contribution" Interview with Gracie Chen, CEO of Bitget Series: "Expert perspectives on interpreting the fluctuating cryptocurrency market" Virtual NISHI Series: Tech and Future Toshinao Sasaki, etc.

MAGAZINE

Iolite Vol.15

September 2025 issueReleased on 2025/07/30
Interview Iolite FACE vol.15 Avery Chin, co-founder and CEO of Aptos Labs PHOTO & INTERVIEW Tester Special feature: "How to master workplace relationships! Using MBTI", "Riding the waves of the 'first year of AI agents'!", "Is Bitcoin the savior of companies? The forefront of treasury strategies", "Management strategies learned from villains" Crypto Journey: "The intersection of Web 3.0 and social contribution" Interview with Gracie Chen, CEO of Bitget Series: "Expert perspectives on interpreting the fluctuating cryptocurrency market" Virtual NISHI Series: Tech and Future Toshinao Sasaki, etc.