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Nike Sells Subsidiary RTFKT, Completely Exits NFT Business

2026/01/08 09:11 (Updated 2026/01/08 10:02)
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Written by L.Kikutani
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Nike Sells Subsidiary RTFKT, Completely Exits NFT Business

RTFKT Sold in Secret

On December 16, 2025, Nike sold its subsidiary RTFKT, which handled digital products related to NFTs, as reported by The Oregonian. The company was acquired under then-CEO John Donahoe in 2021, but had announced the cessation of its operations about a year ago. The buyer and terms of the transaction have not been disclosed. In a 2024 statement, Nike mentioned 'opening a new chapter for RTFKT and its community,' and continued to speak about innovating in both physical and digital realms.

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MAGAZINE

Iolite Vol.17

January 2026 issueReleased on 2025/11/29
Interview with Andrea Baglioni, Head of Capital, Solana Foundation, Iolite FACE Vol. 17 PHOTO & INTERVIEW: Hiroaki Miyata Features: "How to Attend International Conferences" and "Predicting 2026: A Map of the Future of Crypto Assets at a Crossroads" Crypto Journey: "From FASTNAIL to a DAT Company: Convano's Financial Strategy for Holding 21,000 BTC" Interview with Taiyo Azuma, Director of Convano Inc. Series: "An Expert's Perspective on the Fluctuating Crypto Asset Market" by Kasou Nishi Series: Tech and Future by Toshinao Sasaki, etc.