Base Shifts App Strategy to 'Transaction-First' Amid Criticism Over Social Features

2026/01/15 12:16 (Updated 2026/01/15 17:01)
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Written by Enzo
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Base Shifts App Strategy to 'Transaction-First' Amid Criticism Over Social Features

In Response to User Criticism

On the 14th, Jesse Pollak, co-founder of Base, announced a significant revision of the Base App's strategy. Going forward, the app will prioritize transactional features over social functionalities, aiming to stimulate demand and circulation for various assets. Since its launch in July last year, hundreds of thousands of users have utilized the app for creating, trading, storing, settling, and developing assets. However, clear user feedback prompted this strategic shift. A primary critique was that the app was overly focused on social features, resembling traditional Web2 platforms, and not adequately supporting the diverse asset transactions users demand. Furthermore, the...

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MAGAZINE

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March 2026 issueReleased on 2026/01/30
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