Historic US Restaurant 'Steak 'n Shake' Purchases an Additional $10 Million in Bitcoin

The US restaurant chain 'Steak 'n Shake' announced on the 17th that it has expanded its Bitcoin (BTC) holding strategy by purchasing an additional $10 million (approximately 1.6 billion yen) worth of Bitcoin.

Since introducing Bitcoin payments eight months ago, the company has seen a significant increase in existing store sales and has built a self-sustaining system that incorporates all Bitcoin sales revenue into a 'Strategic Bitcoin Reserve (SBR)'.

According to the company's official X account, since the introduction of Bitcoin payments, existing store sales have 'dramatically increased'. All Bitcoin sales are allocated to the Strategic Bitcoin Reserve...