Ethereum Financial Strategy Overhaul: ETHZira Rebrands as Forum Markets, Pivots to Tokenization Business

2026/02/26 10:10 (Updated 2026/02/26 11:00)

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Written by L.Kikutani

Ethereum Financial Strategy Overhaul: ETHZira Rebrands as Forum Markets, Pivots to Tokenization Business

Reconstructing Business Strategy

Nasdaq-listed ETHZira Corporation (Ticker: ETHZ) announced on the 25th through a press release that it will change its corporate name to Forum Markets Incorporated (commonly known as Forum). Subject to Nasdaq's approval, trading under the new ticker 'FRMM' is expected to commence at the start of the market on March 2nd. The company is shifting from a financial strategy primarily focused on acquiring and holding Ethereum (ETH) to one centered around the tokenization of Real World Assets (RWA)...

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Iolite Vol.18

March 2026 issueReleased on 2026/01/30

Interview: Iolite FACE vol.18 Takeshi Chino, Representative Director, Binance Japan PHOTO & INTERVIEW: Mai Shin Special Features: “Future Money — The Current State of Value Transfer” “Upcoming Amendments to Japan’s Crypto Asset Regulations” “The Reality of IEOs” Crypto Journey Beyond a Treasury Company: Becoming an Ethereum Evangelist — The Essence and Determination Behind HODL1’s Digital Asset Treasury (DAT) Strategy Interview with Hiroki Tahara, Representative Director, Kusim Inc. (now HODL1) Series: “Expert Perspectives on Interpreting Volatile Crypto Markets” — Kasou NISHI Series Tech and Future — Toshinao Sasaki …and more

MAGAZINE

Iolite Vol.18

March 2026 issueReleased on 2026/01/30