Will Open Agent-Based Commerce Spell the End for Web Advertising? AI Entrepreneurs Propose New Revenue Models, a16z Analyzes

2026/03/24 14:10 (Updated 2026/03/24 16:01)
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Written by N.Koda
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Will Open Agent-Based Commerce Spell the End for Web Advertising? AI Entrepreneurs Propose New Revenue Models, a16z Analyzes

The Advent of Agent-Based Commerce

The Advent of Agent-Based Commerce

Sam Lugzdail, founder and CEO of the AI evaluation startup 'Merit Systems', predicts that the web advertising model, epitomized by Google Ads, will become obsolete with the rise of open agent-based commerce.

On the 21st, in a post for a16z Crypto, Lugzdail discussed how business models from 1997 to 2024 are based on exploiting user 'distraction' while browsing web pages...

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Iolite Vol.18

Iolite Vol.18

March 2026 issueReleased on 2026/01/30

Interview: Iolite FACE vol.18 Takeshi Chino, Representative Director, Binance Japan PHOTO & INTERVIEW: Mai Shin Special Features: “Future Money — The Current State of Value Transfer” “Upcoming Amendments to Japan’s Crypto Asset Regulations” “The Reality of IEOs” Crypto Journey Beyond a Treasury Company: Becoming an Ethereum Evangelist — The Essence and Determination Behind HODL1’s Digital Asset Treasury (DAT) Strategy Interview with Hiroki Tahara, Representative Director, Kusim Inc. (now HODL1) Series: “Expert Perspectives on Interpreting Volatile Crypto Markets” — Kasou NISHI Series Tech and Future — Toshinao Sasaki …and more

MAGAZINE

Iolite Vol.18

March 2026 issueReleased on 2026/01/30
Interview: Iolite FACE vol.18 Takeshi Chino, Representative Director, Binance Japan PHOTO & INTERVIEW: Mai Shin Special Features: “Future Money — The Current State of Value Transfer” “Upcoming Amendments to Japan’s Crypto Asset Regulations” “The Reality of IEOs” Crypto Journey Beyond a Treasury Company: Becoming an Ethereum Evangelist — The Essence and Determination Behind HODL1’s Digital Asset Treasury (DAT) Strategy Interview with Hiroki Tahara, Representative Director, Kusim Inc. (now HODL1) Series: “Expert Perspectives on Interpreting Volatile Crypto Markets” — Kasou NISHI Series Tech and Future — Toshinao Sasaki …and more