SBI Neo Media Summit Held, Revealing 'Emotional Economy' and Media Integration Strategies

Key points of this article: Chairman Kitao advocates the 'Emotional Economy' concept. The super app 'SBI Financial Agent' to integrate media functions, set to launch next spring. On the 19th, SBI Holdings held the 'SBI Neo Media Holdings Summit 2026'. In the first part attended by the press, Yoshitaka Kitao, Chairman and President of SBI Holdings, and Hiroshi Fukazawa, President of SBI Neo Media Holdings, delivered a keynote speech titled 'Strategic Vision for the SBI Neo Media Ecosystem—Building the Emotional Economy as Envisioned by the SBI Group'. Mr. Kitao first mentioned two recent inspiring experiences.