Impersonation Scam Ads: Seven Ministries Including the Financial Services Agency Request Measures from Five Social Media Operators

On August 7, the National Police Agency, Financial Services Agency, and five other ministries issued administrative guidance to five companies—Google, LINE Yahoo, Meta, TikTok Japan, and X Corp—demanding enhanced measures against 'impersonation scam ads' spreading on social media. This action was taken in response to the proliferation of investment scam ads using deepfake technology to unauthorizedly utilize celebrities' portraits and voices, which has led to an increase in social media-based investment scam incidents. The request is based on the Administrative Procedure Act...