On the 22nd, DeFimans, a consulting firm specializing in the Web 3.0 field, announced that it has signed a marketing partnership with Puffpaw, a DePIN project that provides incentives to overcome nicotine addiction.
DePIN, also known as a "distributed physical infrastructure network," refers to a project to build a decentralized physical infrastructure network using blockchain. Unlike traditional centralized infrastructure operations, by using blockchain, an ecosystem that utilizes tokens is formed.
DeFimans has partnered with Puffpaw, which is the first DePIN protocol on Berachain that puts e-cigarettes on-chain with the aim of encouraging people to overcome nicotine addiction. It will provide a system that combines e-cigarettes and blockchain technology to promote healthy habits.
By utilizing DePIN, it has adopted a mechanism that tracks users' progress in quitting smoking and allows them to receive rewards. Specifically, it utilizes a unique nicotine-free smart vape, gamifies vaping behavior, and stores health data on the blockchain to promote smoking cessation and provide incentives.
Puffpaw has raised $6 million in seed funding from institutional investors including Lemniscap, Volt Capital and Folius Ventures, as well as angel investors.
According to the announcement, Puffpaw's existing vape business sold more than 76 million vapes around the world last year alone.
Puffpaw's Smart Vapes are equipped with a unique encryption chip in the vape device and liquid pod, and use information such as the timing, frequency, and duration of inhalation is tracked in real time via a mobile app. In addition, an encrypted anti-counterfeit code is stored on the blockchain to ensure the authenticity of the product, and a unique identification number is assigned to every vape and pod.
Other features of Smart Vapes are as follows:
According to the announcement, a nicotine-free Smart Vape exclusively for Japan has also been developed. Users can join the Puffpaw ecosystem and purchase Puff Pass NFTs to earn revenue. Mint of the NFT is scheduled to begin on December 9th.
The main benefits of Puff Pass NFTs are as follows.
To celebrate Puffpaw's expansion into Japan, DeFimans will hold its first event. This event will bring together Puffpaw founders, ecosystem members, community members, and builders.
The event is scheduled to be held on December 6th.

Event name: Tokyo Puff Club
Date and time: Friday, December 6, 2024, 19:00-22:00
Organizer: Puffpaw, DeFimans
Sponsor: Berachain
Venue: Lava Lounge (Harajuku)
Number of participants: 150 (estimated)
Fee: Free for luma subscribers
*This event requires prior registration and approval.