[NEWS] Nike to release Air Force 1-themed NFT collection "Our Force 1"

Nike announced the NFT sneaker collection "Our Force 1" on the 18th. It will be released on the Web 3.0 platform ".Swoosh" that Nike released in November last year.

.Swoosh is Nike's virtual creation platform that currently has 330,000 users.

Our Force 1, the first NFT sneaker collection, is inspired by the classic style of Nike's representative sneaker "Air Force 1 Low," which has been remixed countless times since its release in 1982.

Our Force 1 is available in two types: "Classic Remix Box" and "New Wave Box." Each box is priced at $19.82 (about 2,670 yen), which is derived from the year the Air Force 1 Low was released.

The Classic Remix Box has a design inspired by the Air Force 1 Low collection from 1982 to 2006. On the other hand, the New Wave Box reflects the design from 2007 onwards, and is said to have a futuristic and expressive design.

Both boxes also contain random designs created jointly by the four winners of "Your Force 1" in January of this year.

The launch of Our Force 1 will begin with an airdrop of a digital poster to .Swoosh members on the 18th. This digital poster acts as an unlock key, allowing you to participate in the pre-sale of Our Force 1 starting on the 8th of next month.

From the 10th, all Dot Swoosh users will be able to participate in the general sale.

Each NFT also comes with a 3D file that holders can use to "express themselves in new ways." In the future, new utilities for "limited edition products or experiences" will be provided.

Purchased Our Force 1 can be made public to the Dot Swoosh community a few days later. Once published, you can explore the gallery to view your entire collection, other members' profiles, and see who owns what.

They also plan to launch a marketplace where members can expand their collections in the future.

Ron Faris, general manager of Nike Virtual Studio, said, "Our Force 1 collection shows how Nike continues to innovate at the intersection of play and culture for the future of sport. We are exploring new ways to tell stories and build relationships while removing the barriers and limitations of physical products."

He added, "Dot Swoosh is the marketplace of the future where you can express yourself in the physical and digital worlds."

Reference:Nike announcement
Image: Shutterstock