[NEWS] NTT Docomo teams up with FSL Group, developer of STEPN and other games, to examine how to promote distribution in the NFT market

On the 5th, NTT Docomo announced that it will partner with FSL Group, the developer of blockchain games such as STEPN and Gas Hero, to conduct a demonstration experiment to promote primary and secondary distribution of NFTs in the NFT market using NFT recommendation technology that helps users find NFTs that suit their tastes.

The experiment will be conducted on MOOAR, an NFT marketplace operated by FSL Group, a developer of Web 3.0 products.

By linking MOOAR with NFT recommendation technology developed by Docomo, it will verify how recommendations can support purchases in the primary distribution, where users purchase content on MOOAR, and in the secondary distribution, where other users purchase content that the user has put up for sale on MOOAR.

Specifically, the purpose is to verify whether NFT recommendations function appropriately in the buying and selling of NFTs even under conditions where external factors that try to give an advantage in the game are added. The verification period is scheduled to be about one year from April 5th.

The experiment will also utilize crypto assets (virtual currency) issued by the FSL Group, using limited NFT content in collaboration with the blockchain game "Gas Hero."

The verification will add conditions that allow a combination of NFT content handled by Gas Hero to create an advantageous situation in the game to the requirements of the user's hobbies and preferences, and verify whether appropriate recommendations are possible when a certain combination of NFT content is held.

The GasHero collaboration NFT will be on sale from April 8th to 13th. They will be sold sequentially in an auction format at prices above 6,000 GMT.

Docomo has previously collaborated with the FSL Group to verify Web 3.0 technology, and through this experiment they aim to further popularize Web 3.0 and accelerate its social implementation.

Recommendation technology developed in collaboration with AWS and others

The NFT recommendation technology is explained as being composed of three devices: "a device that acquires blockchain information," "a token graph analysis device that uses AI technology (Graph Neural Network) to predict the strength of the connection between the user's wallet and NFT," and "a traction device that instantly responds to requests from the NFT market with the optimal NFT content suitable for the user's wallet."

According to the announcement, each of these devices has been developed in collaboration with partner companies such as Amazon Web Services (AWS) and overseas research and development centers such as DOCOMO Innovations, Inc.

In addition, this technology also utilizes the latest AI technology "GNN (Graph Neural Network)" to analyze "token graphs," which can be described as human relationships and connections in the Web 3.0 era, making it possible to help users find NFTs that suit their preferences from among the various NFTs.

Docomo has previously verified the effectiveness of this technology in the primary distribution of NFTs through the music NFT platform "Sound Desert" operated and provided by Ikikata Co., Ltd. in the music field, where purchases based on individual tastes and preferences are strongly reflected.

In the future, Docomo aims to use this technology to tokenize and exchange previously unvisible value, such as the passion for "oshikatsu," to expand fan communities through an initiative it has developed on its metaverse communication service "MetaMe."

Reference: Announcement発表
Image: Shutterstock

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