[NEWS] Point service "Ponta" to support Web 3.0 services for approximately 100 million users

2024/08/09 09:13 (Updated 2025/02/05 14:42)
Editors of Iolite
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[NEWS] Point service "Ponta" to support Web 3.0 services for approximately 100 million users

Loyalty Marketing forms business partnership with PlaySync

Loyalty Marketing, which operates the shared point service "Ponta," announced on the 31st of last month that it has entered into a business partnership with Playsync, which is promoting the social implementation of services that utilize blockchain, to jointly promote the Web 3.0 business.

In the future, the company aims to utilize Loyalty Marketing's membership base to provide Web 3.0 services that are seamlessly connected to existing services.

The number of Ponta members, which are user accounts of Loyalty Marketing, will be approximately 100 million as of 2023. In its announcement, the company explained that through this partnership, approximately 100 million user accounts will be able to support Web 3.0 services by the end of 2023.

As of now, the plan is to build a large-scale Web 3.0 platform that will cover approximately 100 million accounts, so it can be said that the impact of realizing this will be enormous. In the future, both companies will prepare their own blockchain and build a large-scale Web 3.0 platform.

In addition, the platform is planned to allow not only the services provided by the two companies, but also applications to be provided by third parties.

In a statement, Loyalty Marketing said it had been focusing on the Web 3.0 field as one of the effective means of organically linking scattered digital data in order to realize its corporate philosophy of "contributing to the creation of a waste-free consumption society."

In the future, Loyalty Marketing will work with Playsync to create a new economic sphere in the Web 3.0 field by utilizing Loyalty Marketing's membership base.

Playsync is a startup that aims to mass-adopt Web 3.0 by providing Web 3.0 services that anyone can use. Its main product is "NFTCloak," which allows users to easily handle NFTs with their existing service accounts.

In the content field, the partnership plans to provide games and digital trading cards. In the marketing field, the company will promote efforts such as NFT advertising and NFT coupons.

Through these efforts, Loyalty Marketing and Playsync will open the door to a Web 3.0 experience for service users as an extension of their existing accounts, and realize a seamless connection to a new world opened up by new technology that does not require specialized knowledge.

Reference:Announcement
Image: Quoted from the Loyalty Marketing Announcement

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Iolite Vol.14

July 2025 issueReleased on 2025/05/30
Interview Iolite FACE vol.14 Charles Hoskinson, founder and CEO of Cardano/Input Output Global PHOTO & INTERVIEW Mariko Mabuchi Special feature: "Considerations on cryptocurrency-related policies in Japan and the US", "Blockchain guide from Japan", "Huge position liquidation occurs at Hyperliquid! A new, unanticipated crisis in decentralized finance", "Sakana AI, a generative AI startup from Japan that is attracting a lot of attention", "Prepare for a recession: correlation between finance and anomalies" Crypto Journey: "Web 3.0 from the perspective of the 'King of Debate'" Interview with Hiroyuki Special series: Virtual Nishi: "Cryptocurrency market trends and key points for interpreting them" Series: Tech and Future Toshinao Sasaki, etc.