[NEWS] Puma announces expansion of its own metaverse "Black Station" and focuses on Web 3.0

Puma, a major sports brand, announced an expansion of its own metaverse "Black Station" on the 13th.

In Black Station, you can enjoy various experiences in the digital space, as well as shopping.

Launched in September last year, the expansion released this time allows users to have an immersive experience in two different worlds.

According to the announcement, the expansion Black Station will have two digital spaces, "Unkai" and "Unter." Unkai was inspired by Shibuya, Tokyo, and the vivid colors and energetic elements were reflected directly in the digital shoe "Rulebreaker."

In addition, Unter was inspired by the underground club culture of Berlin, Germany, and the design also incorporates those elements.

Currently, only users who hold RB tokens distributed to holders of PUMA Pass NFTs can purchase Rulebreaker. Users can access products in the metaverse by burning RB tokens between June 13th and 20th.

Users who hold PUMA Pass NFTs will be able to purchase "Materializer NFTs," which represent physical shoes to be produced, as well as an NFT collection called "Digital Collectible NFTs."

Only 4,000 of each NFT will be available for sale per week.

Celebrating its 75th anniversary this year, PUMA is showing its intention to continue incorporating elements of Web 3.0, a growing field, in order to provide a shopping experience that is similar to that of a regular retail store in the digital space. As part of bringing ordinary sneaker lovers into the Web 3.0 space, this NFT sale will support crypto assets (virtual currencies) and credit card payments.

Ivan Dashkov, head of Web 3.0 at PUMA, said, "We are excited to invite our community into these new worlds that offer unparalleled shopping experiences," and added, "We aim to create a community space where people can shop and experience exciting opportunities in the crypto and metaverse spaces."

Reference: Announcement, official website
Image: Shutterstock