A New Way to Enjoy Motorsports, Proposed by TOYOTA GAZOO Racing × SNPIT

On June 15, 2025, a special collaboration event between SNPIT and TOYOTA GAZOO Racing (hereinafter TGR) was held at "LEXUS MEETS" in Hibiya, Tokyo. This event was made possible through a joint effort between TGR, Japan Race Promotion, ROOKIE Racing, and the photo reward app SNPIT.

A real Formula car was exhibited at the venue, offering visitors a brand-new spectating experience: capturing the machine from their own unique perspective using SNPIT. The event attracted a wide range of attendees, including SNPIT users, motorsport enthusiasts, and partner companies.

During the opening speech, Mr. Ōtsuka, CEO of GALLUSYS Inc., the developer of SNPIT, expressed his gratitude to everyone involved and his delight at hosting the event in such a special location. He encouraged participants to enjoy this rare opportunity to connect offline.

Redefining Motorsports Through Gaming and Digital Technology

TGR has long promoted the concept of "Making Ever-Better Cars" through its motorsport initiatives. As part of a new challenge, TGR has now partnered with SNPIT, a smartphone-based photo game app.

This collaboration expands the traditional boundaries of motorsport enjoyment—from simply "watching and supporting" to "photographing, participating, and sharing." Through gaming and digital innovation, the project aims to communicate the excitement of motorsports to a broader audience.

By allowing users to capture machines and moments from their own perspective and share them within the SNPIT ecosystem, the experience brings motorsports into the rhythm of everyday life. As digital photos become creative "works," the connection between fans and motorsports becomes deeper and more active.

Through this experience, users naturally develop personal preferences and ways to engage with the sport. The event signals the potential for a shift—from spectators as fans to spectators as creators.

What is SNPIT?

SNPIT is an innovative blockchain game that allows users to earn cryptocurrency by taking photos with their smartphones. Adopting a unique "Snap to Earn" reward model, the app enables users to earn the crypto asset "SNPT"by capturing everyday scenes and special moments.

At the core of the game lies the Camera NFT. Users shoot photos using their NFT cameras, and their rewards depend on factors like photo quality, composition, and concept. NFT cameras can also be upgraded to improve performance, leading to higher token rewards. This transforms SNPIT into not just a photo app, but a strategic and evolving NFT game.

SNPIT also includes battle features, allowing users to compete using their photos. The quality of the photos determines the winner, and victors receive additional token rewards. This feature enhances both interaction and competition within the community.

Another standout feature of SNPIT is its focus on environmental and cultural appreciation. Users are encouraged to capture nature, cultural heritage, and local beauty, reinforcing the idea of recording and preserving valuable moments. In this way, SNPIT goes beyond entertainment, offering a socially meaningful experience that promotes aesthetic awareness.

Currently, SNPIT is expanding throughout Asia, including Japan, and plans to grow its user base through various marketing initiatives such as brand collaborations and live events. With an eye toward global expansion, SNPIT aims to build a new ecosystem that blends photography with blockchain technology.

By enriching the everyday act of photography with cryptocurrency rewards, community engagement, and even social impact, SNPIT is emerging as a standout decentralized app (dApp) in the Web3.0 era.

Next to take the stage was a real race car that competes in Japan’s premier racing series, Super Formula. As all eyes in the venue turned to the center, the veil covering the Formula car was lifted—eliciting gasps and cheers from the audience. With its sleek color scheme and aerodynamic, futuristic form, the vehicle exuded an otherworldly presence, far removed from anything one might see on ordinary city streets.

Following a detailed explanation of the car's features and structure, members of ROOKIE Racing, one of the teams competing in the series, appeared on stage. They spoke passionately about the team’s origins, its founding story, and introduced their cutting-edge garage near Fuji Speedway, which serves as their base of operations.

An Open Challenge: The "Garage that Shows"

ROOKIE Racing is a young team established by Akio Toyoda, Chairman of Toyota Motor Corporation. The team operates under a distinctive concept: the “Garage that Shows.” Their garage is open to the public free of charge, allowing visitors to observe the daily maintenance and operations of a professional motorsports team up close. This initiative reflects the team's desire to lower the barriers to motorsports and make its appeal more accessible to a wider audience.

On this day, ROOKIE Racing’s official ambassadors, Ayaka Hatsusawa and Yurie Seno, known as the “Rookie Pretties,” also made an appearance. They mingled with visitors, took photos, and created memorable experiences. During the photo session, attendees were divided into groups based on sticker colors, enjoying the opportunity to take commemorative shots with the Formula car and interact with the ambassadors.

In the middle of the event, a major announcement was made: a new NFT collaboration between TOYOTA GAZOO Racing (TGR) and SNPIT. Starting June 27, a limited run of 300 "Genesis Camera NFTs" will go on sale.

To commemorate this collaboration, a special-edition “Camera Item” inspired by TGR’s signature aesthetics has been introduced within the SNPIT app. Featuring a bold red, white, and black color scheme, the NFT item comes with several exclusive in-app benefits—including enhanced zoom functionality, increased point multipliers, and even priority access to TGR-hosted events.

As the first in a series of physical-digital linked initiatives, a Super Formula trackside viewing tour will take place on July 19, with 20 participants selected by lottery to attend free of charge. This exclusive experience also includes a photography workshop by a professional photographer, making it a must-attend event for passionate fans.

[NFT Sales Overview]

• Design: Camera strap and skin inspired by TGR’s red, white, and black theme
• Utility:
  • Up to 5x zoom (strap benefit not stackable)
  • Win a main battle in either the “CAR” or “HUMAN” category and earn 1.3x STP
• Quantity: Limited to 300 units
• Payment Methods: POL or credit card
• Price: ¥30,000 (tax included)
• Launch Date: Friday, June 27, 2025 at 20:00 (JST)

[Click here for details on the collaboration NFTs]

Step into the World of Motorsport

Representing Japan Race Promotion, Yuki Goto—widely known as Kino-chan, the official camera assistant for Super Formula—took the stage to offer insights into the history and appeal of Japan’s top-tier racing category.

Launched in 1973, Super Formula has long stood as the pinnacle of Japanese motorsport, producing legendary drivers such as Satoru Nakajima and Takuma Sato. The intensity and speed of the races deliver a visceral excitement that is truly a must-see experience.

With the upcoming race at Fuji Speedway in July, excitement continues to build—especially as it will coincide with the NFT-holder-exclusive spectator tour, promising an even more electrifying atmosphere on and off the track.

This event was a truly unique endeavor that beautifully fused the raw excitement of motorsport with cutting-edge digital innovation. From the powerful on-site display of real race cars provided by TGR, to ROOKIE Racing’s open and engaging “Garage That Shows” philosophy, and the immersive, participatory experience enabled by SNPIT’s NFT camera, every element came together to leave a lasting impression on attendees.

In addition to the main exhibits, the event was packed with interactive content—photo sessions, meet-and-greets with brand ambassadors, and the reveal of new NFTs. These diverse experiences allowed participants to engage with motorsports and digital technology on multiple levels: watching, learning, capturing, and connecting.

Far beyond a typical fan event, this gathering served as a forward-looking showcase of how the real and virtual worldscan intersect. It hinted at exciting new possibilities and undoubtedly left a profound mark on everyone who attended.

One especially memorable sight was that of visitors seeking out their own perfect shot—carefully observing the form and detailing of the displayed vehicles. Thanks to SNPIT, those moments could be instantly captured and shared, creating a refreshing atmosphere where the world of motorsports intersected seamlessly with everyday life.

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