There is a famous book called "The Essence of Failure" that analyzes the reasons for the defeat of the Japanese military in the Greater East Asia War. This book, first published in 1984, is highly praised by executives as it has relevance to modern corporate strategies.
Made in Japan products, which once dominated the top of the world's market capitalization rankings, have been losing on the global front for the past 30 years. The Web 2.0 era, in which GAFAM has led the world economy from the United States, will eventually shift to Web 3.0. Where will the game changer appear?
Misunderstanding of mass adoption
The door to the global front is not easily opened just by advocating mass adoption. Looking at the Japanese Web 3.0 industry, it is said that the justification is to recover the lost 30 years, but unfortunately the world does not move by corporate efforts alone.
The trend of mass adoption begins to become visible only when various gears mesh, such as government policies, reforms in tax laws, and impactful industry news. In that sense, I think we are now in a phase where we are tenaciously solidifying our use cases through countless trial and error, like a surfer searching for big waves while looking far into the horizon.
